Hi All,
I should think most of you have by now realised that I'm quite passionate about video marketing. Well it might be because I have my own video production and marketing company or it might be because I just love video, but whatever it is it's not going anywhere fast.
Truth is I'm spending more and more time getting involved in creating videos than I am at copywriting, apart from writing video scripts that is. I think it's because the video sales letter is now fast out-performing the plain old written version. Anyway, we have just launched a new 3D HD video option, which is for those clients who want something a little more dynamic.
These dynamic videos are great for putting on websites but for some reason they lag a little behind the screen capture and voiveover type of videos when it comes to getting them ranked in the Google search pages. The only reason I can see for this is the missing voiceover dimension.
Now it's no secret that Google has a way of knowing what the video content consisits of. I mean they know whether it has a voiceover, they know whether it has a music soundtrack and they know if it has good informative content. Don't ask me how they know but trust me they do. I have proved it by simultaneously uploading a screencast video with voiceover and the same one without. I've also tested with and without soundtracks.
The result? To get ranked high in the Google search pages it has to have good content, a good soundtrack and a voiceover. Well, it stands to reason. The more you can put into your video the more you will be rewarded. So don't think that a 30 second flashy HD video is going to get anywhere with Google... it won't.
However, on the other hand Youtube is less fussy. Our tests have shown that any of our videos will get a number one position on Youtube as long as it is optimised properly.
So here's the latest offering from the Busyvids stable. The client was over the moon with the end result and gave us a great testimonial with a promise to come back for more. That's good enough for me!
See what you think: Watch Video
Now another service we are offering is to extend the marketing period for videos beyond the usual 30 days, and also to create a new video for the client every month. All for a low-cost monthly fee. I'll give all the details in my next post.
All for now,
Bill
BusyVids
Knight Writer
I should think most of you have by now realised that I'm quite passionate about video marketing. Well it might be because I have my own video production and marketing company or it might be because I just love video, but whatever it is it's not going anywhere fast.
Truth is I'm spending more and more time getting involved in creating videos than I am at copywriting, apart from writing video scripts that is. I think it's because the video sales letter is now fast out-performing the plain old written version. Anyway, we have just launched a new 3D HD video option, which is for those clients who want something a little more dynamic.
These dynamic videos are great for putting on websites but for some reason they lag a little behind the screen capture and voiveover type of videos when it comes to getting them ranked in the Google search pages. The only reason I can see for this is the missing voiceover dimension.
Now it's no secret that Google has a way of knowing what the video content consisits of. I mean they know whether it has a voiceover, they know whether it has a music soundtrack and they know if it has good informative content. Don't ask me how they know but trust me they do. I have proved it by simultaneously uploading a screencast video with voiceover and the same one without. I've also tested with and without soundtracks.
The result? To get ranked high in the Google search pages it has to have good content, a good soundtrack and a voiceover. Well, it stands to reason. The more you can put into your video the more you will be rewarded. So don't think that a 30 second flashy HD video is going to get anywhere with Google... it won't.
However, on the other hand Youtube is less fussy. Our tests have shown that any of our videos will get a number one position on Youtube as long as it is optimised properly.
So here's the latest offering from the Busyvids stable. The client was over the moon with the end result and gave us a great testimonial with a promise to come back for more. That's good enough for me!
See what you think: Watch Video
Now another service we are offering is to extend the marketing period for videos beyond the usual 30 days, and also to create a new video for the client every month. All for a low-cost monthly fee. I'll give all the details in my next post.
All for now,
Bill
BusyVids
Knight Writer
