Seventh Generation is the U.S.’s leading eco-friendly household products brand. Based in Burlington, Vermont, Seventh Generation has made a commitment to both green living and green business for the past twenty years. From making products without toxic chemicals to educating consumers about how their individual choices make a difference, Seventh Generation works hard to live up to its environmental mission each day.

Walmart has shifted its direction to be much more aware of its environmental impact. For the past five years, Walmart has focused their energies on reducing waste and energy consumption and on carrying more sustainable products. Walmart now insists on certain environmental ethics and standards from all of its suppliers. It seems like a natural transition that as Walmart tries to become more environmentally friendly and to offer more ecologically sound products to its consumers that it would want to carry one of the best eco brands.

For a long time, Seventh Generation avoided any association with the largest retailer in the world. But when Walmart began to incorporate sustainable business practices into their mission, Seventh Generation co-founder Jeffrey Hollender saw a way to make his products accessible to a wider audience and to potentially make a big difference in educating people about living in greater harmony with our planet.

Walmart has asked Seventh Generation, the Environmental Defense Fund, and others to help in their mission to become a model of green business practices. They are starting to screen the products they sell in order to avoid stocking items that contain harmful chemicals. They plan to gradually introduce Seventh Generation’s green household products to their stores, with a full offering available through Walmart.com this fall.

Phot via joshspoon