Eighteen months on from the ASA ruling against Spicerhaart and they are still struggling to come to terms with the Personal Estate Agent model.

A new ruling against Century 21 concluded that the public are still likely to make the assumption that an 'office' must be a physical one.

It's clear that 'office' is not a good word, but the ASA statement is a concern: "We told Century 21 United Kingdom that they should only list locations in which they had physical offices."

iSold say they are 'available in .. locations'. Does that help? We have asked the question of the ASA and will post an update when we have their response.

The online franchise model is a growing influence in UK estate agency - indeed, is part of the vision Government have for modernising the industry.

It's time the ASA got a grip on how to handle it.