Google's recent Penguin update has changed the way we approach SEO. For small businesses wanting to achieve higher search rankings, creating links back to your site used to be a lot easier. All you had to do was subscribe to a private blog network like Build My Rank or SEO Linkvine, write short 150-200 posts about your topic, include your anchor text with a link back to your site, and watch your rankings climb for your keywords. The more posts you write, the quicker you climb. Mix in a little variety to your anchors and you were good to go.