With the resounding success of the first two cycles of the farm, Mr. Yanase and my father decided of Forward Integration. The idea ended up by building an ultra modern Factory in 1997 in Chilaw which was one of the most technologically sound factories in the country at that time.
The factory was built exactly in one year under the guidance and supervision of Mitsubishi Corporation of Japan. My father was sent by Mitsubishi to visit various factories of them in Singapore, Malaysia in order to get the needed knowledge in crafting this factory to the same standards.
The factory comprised with blast & plate freezing technology, cold rooms which can hold up to 80 metric tons, ice plant, water purification system, loading facilities up to 80 workers and many other facilities which were not having in most of the seafood processing factories those days.
Once the operations started it turned out to be a real success. Within 2 years of setting up of the factory we have shipped more than 90 shipments to Mitsubishi Corporation alone which can be identified as a remarkable achievement. Most of the time the factory ran for 3 shifts, virtually all 24 hours providing a wealth of employment opportunities to most of the village youth.
Indiwary Aqua processing plant specialized mainly on shrimp and crabs initially, however diversified themselves into other seafood products such as cuttlefish, squid and fish depending on the market demand.
When I look back at the past all I can see is a perfectly crafted forward integration strategy, by two gentlemen who were passionate in business. Even though they haven’t known about all these business jargon which we learn today they have used it to perfection almost two decades back without getting consultancy of any guru’s in strategy.
When I look back at the past all I can see is a perfectly crafted forward integration strategy, by two gentlemen who were passionate in business. Even though they haven’t known about all these business jargon which we learn today they have used it to perfection almost two decades back without getting consultancy of any guru’s in strategy.
This post first appeared on Welcome To The World Of Processed Aqua Products ., please read the originial post: here
