What are the advantages of Custom Publishing over Traditional Media, and how can implementing it into your marketing strategies improve branding and positioning? Find out here.

For several brands and companies across the world, their Marketing Strategies have always been incomplete without a good print campaign. It isn’t a bad thing though, in fact, print advertising is a great medium to market a product. Print Media is especially great for branding campaigns because it can really help position a brand better than most other mass media advertising strategies.

Of all the marketing strategies and business strategies that matter, branding plays a very crucial part in the whole process. Branding alone can create exclusive brands and pave the way for more sales and a lot more expensive products. We can even stretch it to a point where we can safely say that everything that any company does with respect to marketing strategies is by keeping the concept of branding in mind. From Wal-Mart to Starbucks, it’s all about branding and brand positioning.

Now moving to Custom Publishing, we have to ask ourselves why custom publishing is a better alternative to other means of publishing. I mean, if it isn’t a better option, then why is the custom publishing market growing in leaps and bounds every year across the globe? There has to be some good in it, don’t you think? In this post, I’ve put together a few reasons why custom publishing can turn out to be a better advertising option than traditional print media.

A Classier Alternative

What’s more classy, advertising in a Magazine or having your own magazine?! Seriously, that answer is obvious. Having your own magazine doesn’t just save additional advertising expenses, it also makes your company and brand look bigger and better. Your customers are bound to be impressed, won’t they? Having your own custom magazine gives you more than just a material to advertise, it gives you a great medium to tell your customers and potential customers more about your company and product, in a much classier way!

A Cheaper Alternative

No one would actually believe this. But if you really do understand how much you spend every month on advertising expenses, and also on branding activities, skipping most of that and starting your own magazine can actually turn out to be way cheaper for your company’s pocket! And you’re going to get more back for what you spend when you have your own magazine, in terms of marketing activities. Write to me, or speak to a good custom publisher, and once you’re done working out the expenses and the prospective Return On Investment by using Custom Publishing,  you’ll know exactly what I mean.

The Clash of Competing Brands

When any company initiates a marketing campaign, it is usually very careful about the prospective brands it may be associated with. For example, when you advertise in a lifestyle magazine, there’s a good chance that you would find yourself in between sheets advertising many other products. Bigger brands always have to be careful about where they appear on a magazine, and sometimes, even the best planning and marketing strategies can screw things up. Check out these examples below to see what I mean.

By having your own inhouse magazines, not only would you eliminate such embarrassing accidents, but you can also brand your company better without any hassles. This is one of the biggest reasons why most well-established companies have their own exclusive inhouse magazines to give away to their guests and customers.

Connections with Customers

Even though I may have written this as a third pointer, this is really one of the biggest reasons to start an inhouse magazine. Inhouse magazines and custom publishing is primarily created with an intention to communicate, spread ideas and get people to talk about the company. So, more or less, an inhouse magazine’s sole purpose is to help customers and potential customers understand more about the company, and also to get them to start unconsciously evangelising about the company. And I can say this safely, there is no better medium on a broad level to spread ideas and get people talking other than an inhouse magazine. But it also does depend on the type of company that launches a magazine though.

Show you the money!

This is what you’re going to like. Custom Publishing may seem like an advertising expenditure, but if you know how to go about it, it can actually be a potential means of creating monetary income. What does that really mean? Well, it means you can start your own magazine, spread ideas about your company, get people talking about your company, understand more about your company, and with all of that, your company can make more money than it started out with! That really is the Power of Custom Media and Custom Publishing!

You can understand more about the benefits of using Custom Media over Traditional Media by reading this post on Custom Media Strategies Vs. Traditional Media Strategies.

What I’ve mentioned above are just five small pointers on how custom publishing can make your life better, easier, and richer. Depending on the type of company you run, chances are, there will be a lot more that you can do to increase awareness, create better branding opportunities, and increase the number of people that talk about you!

And all this, just by launching an inhouse magazine that can save you money, and make more for you at the same time! Can it get any better? I. Think. Not.