We recognise that every client’s needs are different. Working flexibly to suit your needs The way we work is determined by your needs. Some clients like us to act as their “virtual Marketing director”. We can work from your offices as an extension of your Business, creating the marketing and business development strategy and devising detailed marketing plans. Other clients may not need as much support . Having done the business planning and produced the marketing strategy, we will meet up maybe once a week or once a fortnight to agree actions, assess on – going projects and monitor progress. Our Business Development Programme To generate the growth you’re looking for, we follow a number of well defined steps. Confidential Business Analysis The first piece of activity we undertake is the Confidential Business Analysis. This comprehensive audit analyses all the relevant marketing channels and highlights where the opportunities for growth lie. This is often a real eye opener for business owners. Marketing Fundamentals Workshop The objective of the marketing fundamentals workshop is to agree and clearly express all your key marketing messages. This ensures that your proposition to potential customers has real stand out and your marketing activity has the maximum impact. Seven Levers to Business Success At Business Development Advisors we have specific strategies to address the seven levers which drive dynamic business growth. We believe that if all these levers are pulled simultaneously, then the growth in the business can be dramatic. Increased Lead Generation Leads are the life blood of any business. We focus on generating a flow of new leads. Maximise Lead Conversion Having generated the leads, it is vital that you convert as many as possible into customers. Grow Transaction Value Increasing the value of each transaction will dramatically grow your turnover. Maximise customer retention Winning new customers is hard so it is crucial that you have strategies in place to make sure you hold on to them. Increase Frequency of Transactions Increasing the frequency of customer transactions is as effective and a lot easier than generating new customers. Improve Margin The quickest way to grow your bottom line is to increase your margin. Maximise the Number of Referrals Referrals are the best possible source of new business. These are the warmest and most responsive leads.

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