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Real Estate Investing - Marketing Campaign

I started in a coaching Program with Lou Brown's organization about 6 weeks ago (http://coachingforlifestyle.com). In this program I have teleconferences every other week, and I have email access to experienced Real Estate investors so that I can ask questions, have them review deals, etc. The program has been a great education.

I recently wrote an email asking to my coaches asking for feedback on the marketing plan I detailed in my last post. Tim Winders, on of the coaches, gave me positive feedback on the plan. He said that his most succesful marketing plan when first starting out was to subscribe to a larger website that sells the rights to all leads they receive in specific counties for a subscription fee. He specifically used www.ibuyhouses.biz. He then hung 100 bandit signs on telephone polls in the neighborhoods he was working with short copy (IBuyHouses.biz, Fast Close, and phone#).

This is a great plan. The signs grab people attention and thereby drive traffic to the website. The website begins to establish credibility, encourages a customer to act, and collects initial information on leads.

I'm going to enact this plan using my current website. My only concern is that my copy is not good enough. But we shall see. One advantage to using my own website is that I will have instant access to all stats: most importantly, site traffic and conversion rates.

I will make the following signs in neon colors, all of which will work together to make a single message "we can buy houses fast in any situation":

We buy houses
3WeeksOrLess.com
888-999-000

Facing foreclosure?
We can help!
3WeeksOrLess.com
888-999-000

Real Estate Listing
Expired?
Sell to us!
3WeeksOrLess.com
888-999-000

Kiss Realtors Fees
Goodbye!
3WeeksOrLess.com
888-999-000

House Need Repairs?
Sell Now!
3WeeksOrLess.com
888-999-000

I also will implement the other aspects of my campaign: car signs, newspaper adds, business cards.

I think this is going to work. I'm getting excited about implementing the plan.



This post first appeared on Real Estate Newbie, please read the originial post: here

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Real Estate Investing - Marketing Campaign

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