Deploying Advanced Analytics is a transformative process in any organization. Sometimes, new findings upend long-held beliefs and disrupt established business processes. This can engender a hostile reaction to the changes introduced by advanced analytics. When deep-held worldviews are threatened, emotional responses to defend the status quo are to be expected, even though they run counter to the facts. Such emotional reactions by stakeholders may block the successful adoption of analytics throughout the organization. How can analytics practitioners successfully press the case for change when emotions trump facts?