A recent client of ours found themselves in a sticky situation. They are a long-established manufacturer, with one of the largest Market capitalizations in their industry. For decades, they have been a trusted vendor to their customers, in a field where reliability and quality have been paramount.

But lately, their environment was changing. “Disruptors” were entering their market who could sell competing products at a Lower price, with lower quality and less functionality. These disruptors seemed to have better command of digital technologies and were adept at using data. Our client had plenty of data, but was only just starting to think strategically about how this data could be used to drive future growth and market opportunity. As profits started to slip, and sales shifted toward the cheaper, newer entrants, it became imperative for the client to get a handle on this digital Disruption.