The key question that our clients ALWAYS ask is “Can we guarantee value from the analytics project?” They want to know whether the return on their investment will be positive. But they want this guarantee at the proposal stage, before we have even seen the data, the technical infrastructure, or other relevant details about the analytics environment. Though a prior guarantee is impossible, there are key factors that one can assess early to estimate project viability and value – to get at the expected cost and return of the proposed investment.