Ok, you've now had a chance to compare my basic traffic generation outline with your own and break down your process and work on improvement.

Before we move on to conversion strategies let's make sure we're keeping w/ the true 6 sigma philosophy and working to get as close to near zero defects as possible. How do we do that? Well, an easy way would be to do "more" of everything discussed. A big defect in online marketing is that NO ONE DOES IT CONSISTENTLY! So if you do more of everything you're currently doing you will improve your process.

After you increase what you're doing the next step to improving your process and eliminating defects is to test and improve... we'll cover testing later though.

Now, on to conversion.

Web conversion can mean many things like getting a new subscriber to your email newsletter, getting someone to click on a link and of course getting someone to buy something. Basically getting someone to follow the intented 'call to action' that you are asking them to do.

The first thing I will say about conversion is one word. Can you guess what that word is...? I bet you can,

COPY.

The words on your website are the single biggest factor that will make or break your conversion rate to your call to action. So you either need to learn to write good copy or you need to hire someone who can write good copy. A good copywriter will cost anywhere from $3-$15K ! So learning how to write it will save (and make) you more money in the long run.

There are numerous free resources for you to learn how to do it and I'll list them for you next time...(got to keep you coming back for something, right?).

Out.