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At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.
When Should A Brand Retreat?
2017-03-27 18:57
We talk a lot about brands growing and expanding, but when should a brand pull back? Here are five occasions when the best thing you can do is to stage a brand retreat. No-one likes to admi… Read More
Developing A Strong Brand Culture
2017-03-22 08:08
Most organizations neglect the importance of developing a strong brand culture before communicating their value to the outside world. Management from these companies haven’t thought a… Read More
The Perils Of Brand Success
2017-03-20 17:28
Marketers are under huge pressure to succeed. But how should we judge a successful brand? And what should brands do to stay successful? Mark Ritson once observed that: “Throughout his… Read More
3 Ways To Establish A Meaningful Brand
2017-03-17 01:44
At a recent event my colleague Kristopher Hull looked at advertising in an enlightening way: despite all the speed and complexity in the world today, marketers still need to reach the same… Read More
7 Keys To Evaluating Brand Ideas
2017-03-15 22:43
My team and I were once summoned to the home office in New York to review the final pitch to a highly coveted account that we had managed to lure for their national business. There, in the… Read More
Linking Scandal And Brand Growth
2017-03-15 05:14
Ten years ago a young American entrepreneur and business school graduate took a gamble. Frustrated with jewelers who appeared to exclusively target male customers when promoting female jewe… Read More
Has Your Brand Become Too Serious?
2017-03-13 05:57
Branding is a serious business, but does that mean brands themselves must always be so serious. Is there room for more personality? In market after market, CMOs are under pressure to delive… Read More
Brands Need A Creative Renaissance
2017-03-10 22:11
Nearly infinite channels and touchpoints have created unlimited possibilities for brands to interact with their customers. With so much opportunity, it’s hard to imagine the effective… Read More

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