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Brand Strategy | Branding Strategy Insider Blog


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At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.
Building Brands On Consumer Tasks
2017-08-16 19:50
In the mid to late 2000s, online retailers were driving down prices on consumer electronics. As competition increased and margins thinned, Circuit City tried a number of tactics to weather… Read More
Changing Your Brand Name
2017-08-14 15:24
Recently, Dunkin’ Donuts announced that it was looking at dropping the ‘Donuts’ part of its name in selected stores in order to highlight there’s more to the brand t… Read More
How Brands Can Adapt To Media’s Decline
2017-08-10 22:59
The age of disruption is full of contradictions and exceptions. Reuters 2017 Digital News Report reminds us that the digital revolution has wreaked disastrous effects on the media. Not only… Read More
How Brands Can Convert Noise To Signal
2017-08-07 15:46
It’s the next thing out of most people’s mouths the moment I tell them I work in marketing. They hate ads, there are too many of them, and who’s got time to watch televisi… Read More
A Brand Innovator’s Guide To Ideation
2017-08-01 15:20
Before we work with clients to generate new ideas, we often show them an old AirTran Airways commercial that epitomizes the wrong way to brainstorm. In the commercial, a “facilitator… Read More
8 Pillars For Building Trusted Brands
2017-07-31 15:09
As accusations of “fake” accelerate and diversify, how should brands build trust today? What are the key signals to consumers that a brand is worth believing in—or even ju… Read More

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