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At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.
4 Ways Brands Can Reduce Customer Outrage
2017-04-20 22:29
It seems that on a weekly basis, some major brand takes an action that sparks great outrage, especially on social networks. Sometimes the offense is so substantial it becomes global news li… Read More
2017-04-20 20:43
The more your brand enables, entices, and enriches customers, evoking their positive emotions and building their trust, love, and respect, the more highly admired it will be. An admired bra… Read More
Identifying Your Brand Culture
2017-04-17 16:37
Brand culture is the culture that a company cultivates in order to powerfully, consistently and competitively deliver its brand to market. It’s how people work together to bring the b… Read More
4 Ways To Remove Friction From Your Brand
2017-04-14 21:37
Several weeks ago on Branding Strategy Insider, we discussed an emerging trend called frictionless retail. And while retail brands have unique challenges to solve as they move into the futu… Read More
Brand Leadership In An Age Of Disruption
2017-04-12 07:54
“No one is less ready for tomorrow than the person who holds the most rigid beliefs about what tomorrow will contain.” ~ Watts Wacker For 50 marketers who see comfort zones as a… Read More
Building A Transformational Brand
2017-04-08 01:17
No element of the modern world is safe from disruption. New possibilities in how consumers behave and relate invite new business models that can threaten the very relevance of the most esta… Read More
3 Ways Brands Can Ignite Romance
2017-04-04 20:38
The Romantic Movement, born in Europe at the end of the 18th Century, emphasized the individual, the emotional, the spontaneous and the imaginative. It came as a rejection of the earlier cl… Read More
The Art Of Branding Generously
2017-04-03 00:20
At a time when consumers continue to assume that brands will simply provide more, it may seem strange to suggest that brands should be more generous. And yet the case for brands delivering… Read More

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