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At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.
How Televangelists Achieve Brand Success
2017-05-18 22:24
How do leading religious brands (televangelists and megachurches) drive a thriving business in a decimated market (church attendance has been on the decline for 40+ years)? What can you lea… Read More
The Five Pillars Of Brand Likeability
2017-05-17 18:14
As brand marketers, we are conditioned to think early on in terms of attaining loyalty and advocacy for our brands. We even recognize that some brands achieve cult-like status thanks to the… Read More
How AI Threatens Advertising And Brands
2017-05-17 02:27
Given my dislike of the ‘death’ theme that haunts every possible marketing moment currently, the likelihood of my agreeing with a report entitled ‘The End of Advertising A… Read More
Brand Language Integration Builds Strength
2017-05-15 13:17
While many brands have woken up to the need to align the language in their marketing comms with their broader brand DNA, they often fail to fully integrate that language into their broader… Read More
Branded Houses Offer A Single-Story Option
2017-05-12 03:20
The pull to simplify is felt strongly by brands. Many large brands are consolidating their portfolios to capitalize on the power of their master brand. There are obvious operational efficie… Read More

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