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At The Blake Project we help organizations achieve brand insistence, using proven brand strategy techniques to create robust brands that build and sustain trust. Branding Strategy Insider is the global thought leader in brand strategy and brand education and is an extension of our efforts to help marketing oriented leaders and professionals build tangible brand equity. Through thought pieces from some of the world’s leading brand thinkers we strive to promote debate and conversation about the value and role of brand in today’s businesses, offer a 360-degree perspective of the rapidly evolving discipline of brand strategy, and advance the discipline of brand management.
The Changing Landscape Of Brand Language
2017-06-24 02:53
Throughout history times of accelerated change have been accompanied by cries of things “coming to an end.” Before we had solid academic research on the subject, we were told so… Read More
Society Wants More From Brands
2017-06-22 20:49
Here on Branding Strategy Insider, we’ve written numerous thought pieces on the perils and opportunities for brands that address important and often heated social issues. We noted ear… Read More
From Contraband To Desired Brand
2017-06-16 03:31
An industry with a projected worth of $50 billion by 2026, cannabis is poised to make huge gains in the lifestyle, health and wellness industries. Marijuana has fought hard to overcome ster… Read More
How Brands Can Best Leverage Data
2017-06-12 15:31
2.5 Exabytes of data are produced everyday by internet users. That’s equivalent to 250,000 Libraries of Congress. With so many posts, pictures, reviews and videos at our disposal, we… Read More
2017-06-10 01:10
The AIDA framework (Attention, Interest, Decision, Action) has not evolved much since it was developed in 1898 to describe the customer path (E St. Elmo Lewis). For the longest time, it ser… Read More
2017-06-08 23:40
There’s nothing new about ad blocking. 3rd party extensions for popular web browsers have been available for many years. Two years ago, Apple added the ability to block content into t… Read More
2017-06-08 06:31
It is with great sadness that we mark the passing of Jack Trout who died Sunday at the age of 82. To many in the business of building brands, Jack was a pioneer, a mentor, and a game change… Read More
2017-06-05 05:07
Right now, it feels like almost every brand wants to hook their customers on sweet moments that have them coming back for more. But is that what people want or have brands simply made high… Read More

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