The pandemic has left a trail of stores having to readjust their approach in reaching consumers. Many brands have shifted their brick-and-mortar locations to e-commerce platforms to keep up… Read More
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Blog | Eighteen Knowledge Group Blog
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vendor central
review
central
vendor
crowdsource review platforms
business
wayfair
scorecard
furniture
supplier performance scorecard
walmart
augmented reality
Eighteen Knowledge Group has years of combined knowledge and expertise in multiple industries and all of Walmart’s departments. The Eighteen Knowledge Group experts are versed in Retail Link language and data science.
5 Crowdsource Review Platforms You Should Know About!
As a business owner, crowdsource review platforms are a must! You need them for various reasons such as increasing your visibil… Read More
One of the many issues any type of business usually struggle with is sales. Brands thrive on boosting and increasing sales. The same goes for eCommerce websites. Like any business… Read More
Prime Day 2019 was once again Amazon’s biggest event of the entire year. It eclipsed the revenue of last year’s Black Friday and Cyber Monday combined. With the huge eve… Read More
That time of year has come back around again for Amazon’s biggest exclusive sales, otherwise known as Prime Day. This year, Amazon is actually offering a two-day sale, the longest yet… Read More
That time of year has come back around again for Amazon’s biggest exclusive sales, otherwise known as Prime Day. This year, Amazon is actually offering a two-day sale, the lon… Read More
Anyone can start a business. If you have a profitable idea and access to internet, you can get your business up and running easily. Starting a business is simple. Making a profit is… Read More
How many touchpoints are between you and your consumers? Not so long ago, customers only interacted with brands from the comfort of their sofa and in stores. TV commercials were the main poi… Read More
Understanding your consumer is key to turning a lead into a conversion. Therefore, it’s important that you are in the conversation. To be in the conversation, you have to know… Read More
Customer returns are pricey. Each year, customer returns cost businesses billions of dollars. Retailers suffer from increased supply chain costs. There is always the possibility tha… Read More
When it comes to retail
success I always look at Walmart for ideas and best practices. If you
are a retailer there is always something to learn from this biggest big
box phenomenon. If yo… Read More
Richard Perrin, Professor at the University of Nebraska, once wrote “Organizational culture is the sum of values and rituals which serves as “glue” to integrate the members… Read More
Digital Marketing Strategies
A marketing budget allocation is different than what it used to be. What is Digital Marketing? In this age in time, any company needs visibility online. Even whe… Read More
It has become apparent to the online retailers of the world, Amazon, Jet and the multichannel retailers as Walmart, Target and others, free shipping is the name of the game. Walmart has laun… Read More
Online shopping has taken over. More and more brick and mortar stores have already integrated virtual shopping. The reality is that a majority of Americans prefer shopping online. This does… Read More
In the ever changing market and behavior of consumers, expert marketers continuously evolve to reach all generations. The millennial generation is a target market worth looking int… Read More
In the ever-changing market and behavior of consumers, expert marketers continuously evolve to reach all generations. The millennial generation is a target market worth looking into. T… Read More
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9/16/2018 The OmniChannel Approach to Online Pet Sales The pet care industry has grown astoundingly… Read More
Statistics state that by 2020 50% of searches will be through voice. Currently, 20% of the U.S. population has access to a smart speaker. That’s nearly 1 in 5 adults. With the advancem… Read More
When it comes to shipping products, companies are constantly trying to entice their customers with the best deal. Add enough items to your cart and you’ll be able to receive free shipp… Read More
Amazon is definitely no push over in comparison to their competition. The e-commerce behemoth is the largest in the world and seems to be swallowing everything in its path. While it’s… Read More
Retail is an ever-changing landscape that is always trying to stay ahead of the next big thing. To keep evolving in the retail world, brands must use retail marketing to stay relevant and in… Read More
Retail is an ever-changing landscape that is always trying to stay ahead of the next big thing. To keep evolving in the retail world, brands must use retail marketing to stay relevant and in… Read More
Prophesies of the retail apocalypse have been widely exaggerated. Big box retailers aren’t dying and neither are malls. However, things are changing. Companies are realizing that with… Read More
When a search engine result is displayed on a page, users get a description about the site and relevant information about what type of site it is. Google offers “rich snippets” w… Read More
It is simply not enough to market your brand by advertising sales to your customers. Consumers want there to be a relationship beyond a purchasing transaction. Gathering relevant i… Read More
The ever changing ecommerce industry has grown tremendously within the past few years. At one time, smartphones weren’t considered as an online shopping device, and now more people are… Read More
The ever changing ecommerce industry has grown tremendously within the past few years. At one time, smartphones weren’t considered as an online shopping device, and now more people are… Read More
When it comes to e-commerce, there is simply no other company quite like Amazon. In its 22 years, the retail giant hasn’t lost it’s footing. The company has only expanded into ne… Read More
When it comes to shopping online, people always want to know what they’re getting into before purchasing. Product reviews are the best way to get information from other people like the… Read More
When it comes to shopping online, people always want to know what they’re getting into before purchasing. Product reviews are the best way to get information from other people like the… Read More
Walmart is the largest retailer in the United States with over 5,000 stores nationwide. It ranks at the top of all U.S retail sales. But for some time, Amazon has been a looming competitor… Read More
Walmart and Amazon are in fierce competition. It’s a battle between the virtual e-commerce giant and the brick-and-mortar titan. Both retailers have been biting into each other’s… Read More
The local merchant has changed over the years of society’s evolution. At one time, people would barter with animals or other goods that they could trade as their primary means of curre… Read More
The local merchant has changed over the years of society’s evolution. At one time, people would barter with animals or other goods that they could trade as their primary means of curre… Read More
Companies want to put themselves at the top of the page in terms of search engine results. That means having an SEO strategy that implements rising trends. What is SEO? SEO or Search Engine… Read More
In today’s society of ever evolving technology, companies have had to step up their game. It’s all about keeping the consumer engaged. A successful company keeps shoppers comi… Read More
Online shopping has taken over. More and more brick and mortar stores have already integrated virtual shopping. The reality is that a majority of Americans prefer shopping online. This does… Read More
Online shopping has taken over. More and more brick and mortar stores have already integrated virtual shopping. The reality is that a majority of Americans prefer shopping online. This does… Read More
With their long shelf life, ease of shipping and relatively inexpensive prices, snacks are purchased more frequently on the internet. Considering the ease of access, it is not at all di… Read More
China has experienced rapid economic and social development over the last four decades. The GDP growth has averaged 10 percent per year. This economic boom in manufacturing has lifted a sign… Read More
As shopping has migrated to the web, how has this trend affected grocery shopping? These days, it’s easy enough to place an order online to a service that does the shopping for you ins… Read More
We have come a long way since the days of a radio advertisement and a write-up in Reader’s Digest. This may have been the way to select a new family vehicle in the 1950’s, but… Read More
Amazon’s Vendor Central is an all-inclusive platform for suppliers to manage sales and products to hundreds of millions of customers. Vendor Central handles process from beginning to e… Read More
Wayfair.com may have went public in 2014, but the furniture empire was created 15 years prior by college roommates Steve Conine and Niraj Shah. The evolution of Wayfair has resulted… Read More
At one point or another you have made an Amazon purchase. The Amazon pricing strategy is what keeps people purchasing. Whatever you were looking for whether it w… Read More
It is an all-encompassing tool that provides sellers with all the data to be successful. However, with all of that information comes a responsibility. Since Walmart’s Retail L… Read More
Contents
Link Between Retail Link and Scorecard
Supplier Scorecards Give Benchmark to Brands
Scorecard takes on Sustainability
Walmart tells its suppliers what they expect. Theref… Read More
A dream of many small businesses is to sell their products through Walmart. Unfortunately, many businesses never realize the dream. Many potential vendors do not know about the supplier… Read More
