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Understanding SWOT

Annually a company needs to be reminded of the need for a Swot analysis.  The SWOT acronym indicates Strengths, Weaknesses, Opportunities, and Threats. The traditional SWOT looks at Strengths and Weaknesses of a business (internal factors) and tries to thereby ascertain the relationship with Opportunities and Threats (factors external to the agency). Doing an annual…

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Posted in Publishers Corner by Richard Earls

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Understanding SWOT

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