Jim Shaffer presents how to Add Measurable Results and Value as a Strategic Advisor”.

Many communication practitioners want to Add Measurable value but they don’t know where to start. Using client stories, this interactive presentation offers a step-by-step approach to becoming a strategic advisor who helps drive measurable business results and value by connecting the communication strategy to the business strategy.

What you will learn:

• It will teach people how to ask the right questions, identify the right business measures and develop and execute plans that create real ROI
• Participants will learn the fundamentals of consulting and ways to lift their role from producing activities to generating business results
• They will learn how to tightly connect the communication strategy to the business strategy to drive results that matter
• They will understand that value is only added when the results they create are larger than the cost of generating the gains

About Jim Shaffer

Jim Shaffer is an internationally recognized business advisor, leadership coach, author, speaker and leader of the Jim Shaffer Group, a team of seasoned advisors that helps organizations accelerate results through superior strategy execution. The firm’s clients represent some of the world’s most respected brands.

Prior to starting Jim Shaffer Group, Jim was a principal, vice president and global leader of a Towers Perrin (now Towers Willis Watson) center of excellence. He was an architect and leading practitioner of the firm’s change management consulting practice.

Website: www.jimshaffergroup.com

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