2024-04-25 12:24
In the world of digital marketing, content reigns supreme. It’s the driving force behind building brand credibility, attracting traffic, and ultimately converting leads into customers… Read More
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Litmus - Branding Agency - News, Thoughts, Acts Blog
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Litmus is a strategic branding agency that love to share company news, views and actions with online visitor, of course you.
2024-03-21 13:10
Brand Guidelines? What are they?
Brand guidelines are like a manual guidebook of a brand. It consists of very specific principles regarding what colour palette and tone of voice must govern… Read More
2024-03-15 11:17
Wasn’t it fascinating to see your favourite creators getting felicitated by the Prime Minister during the first-ever National Creator Awards? Content creation is finally getting its re… Read More
2024-02-21 13:42
It isn’t rocket science to understand that in today’s fiercely competitive digital landscape, SEO (Search Engine Optimization) is no longer an option; it’s a necessity for… Read More
2024-01-25 06:54
A search optimization of your website can be good enough if your technical SEO is performed well by your SEO agency. After working with so many clients in the past decades, we have concluded… Read More
2023-12-19 07:20
As the world has evolved and information is now available on the click of a button, the race to be the first in the competition has also evolved. Being in the digital space or even while sur… Read More
2023-11-22 07:29
Typography is an art as old as the written word itself, intricately woven into the fabric of human history. It’s the delicate dance of letters and symbols, a symphony of design and com… Read More
2023-11-08 11:43
Your brand’s name is more than just a label; it’s the heartbeat of your business identity. A brand name, in simple words, is the first impression your audience has of your produc… Read More
2023-10-20 10:15
“GOOD PACKAGING PROTECTS YOUR PRODUCT, GREAT PACKAGING PROTECTS YOUR BRAND”
Don’t take our word for it when we say packaging is an art. The biggest names and brands put as… Read More
2023-10-11 13:34
In the glamorous world of the jewellery industry, where every shiny piece tells a story, the craftsmanship of branding and marketing is essential. Jewellery is just not about precious gems a… Read More
2023-09-29 10:07
We may not realise how logos are such a constant part of our lives. Look around and you’ll see logos everywhere. The things you buy, the places you visit, the organisations you interac… Read More
2023-08-20 07:26
In today’s dynamic business landscape, Direct-To-Consumer (D2C) brands are experiencing a remarkable surge in popularity. With the advancement of e-commerce and connectivity in this di… Read More
2023-08-15 10:56
In the dynamic landscape of business-to-business interactions, where relationships hold the key to success, the vitality of branding rises more than ever before. B-2-B branding is all about… Read More
2023-08-10 14:15
With the advancement in the tech world, almost every business wishes to establish a strong digital presence. According to research done in 2022 by the OECD (Organization for Economic Co-oper… Read More
2023-07-20 09:30
In the digital era, it is essential for both businesses and individuals to have a strong online presence. Whether you want to showcase your portfolio, promote your brand, or sell products on… Read More
2023-07-14 04:30
The Fast-Moving Consumer Goods (FMCG) industry has always been fiercely competitive, with brands vying for consumers’ attention in an ever-changing landscape. For decades, traditional… Read More
2023-07-08 04:30
Businesses are constantly looking for novel approaches to grab the attention of their target audience in the fast-paced world of advertising. Traditional billboards now compete fiercely with… Read More
2023-07-04 10:30
In the fast-paced and competitive world of the hospitality industry, establishing a strong digital presence is crucial for attracting and retaining customers. Today, travellers and diners tu… Read More
2023-06-26 04:30
The idea of circular packaging and the circular economy has become increasingly popular in response to growing environmental concerns and the pressing need for sustainable practices. The ado… Read More
2023-06-22 03:30
In the fast-paced business world, B2C Startups face numerous challenges when achieving sustainable growth. In order to effectively scale their operations and maximize their success, these st… Read More
2023-06-14 11:30
Businesses are constantly looking for novel approaches to engage customers and leave a lasting impression in the dynamic world of marketing. Product, price, place, and promotion were the fou… Read More
2023-06-10 11:00
In today’s digital landscape, businesses are increasingly focused on building strong and lasting relationships with their customers. To achieve this, they rely on an array of digital m… Read More
2023-06-03 06:30
Businesses aim to engage their target audience in the world of digital marketing using a variety of techniques and channels. Email marketing is one of many strategies that make up the field… Read More
2023-05-28 09:30
As a website owner, you work very hard to draw visitors to your domain. The failure of those visitors to interact with your content or take the desired actions, however, can be frustrating… Read More
2023-05-23 04:30
In today’s digital age, more than traditional marketing methods are required to ensure the growth and success of manufacturing businesses. With the rapid advancements in technology, th… Read More
2023-05-18 06:30
With so many strategies and platforms available, it’s critical to understand the difference between organic and paid marketing and how to use both effectively for your business. This b… Read More
2023-05-12 04:30
A positive mindset is essential for success in the competitive world of business. Entrepreneurs and professionals with a positive mindset can overcome obstacles, adapt to change, and capital… Read More
2023-05-09 05:50
In today’s digital age, having a website for your business is no longer optional but essential. Your website serves as a window for the world to view your business and its offerings. H… Read More
2023-05-05 04:30
The rise of Ecommerce has transformed the way businesses operate, allowing them to reach a global customer base and expand their sales opportunities. However, in addition to the benefits, Ec… Read More
2023-04-23 14:55
Product packaging plays a crucial role in shaping consumer behaviour. It is not just a container to hold a product; it is a powerful tool to attract or repel consumers. Packaging is the firs… Read More
2023-04-16 04:30
With the evolution of technology at a rapid pace in this age of digitisation, staying ahead of the competition is truly a challenge for any business. Businesses are investing heavily in tech… Read More
2023-04-12 12:30
Yes, digital marketing for Textile industry is now a must.
The traditional textile/fabric industry has been around for centuries, but in recent times, it has faced a lot of competition from… Read More
2023-04-05 04:30
Whether you are an entrepreneur, a businessman, a brand strategist or a branding agency employee, you must have stumbled around the concept of brand extension.
But have you ever wondered why… Read More
2023-04-01 04:30
First impressions are lasting impressions. Your business website is technically the first impression of your brand and product. And it is very important for a business to have an outstanding… Read More
2023-03-23 11:30
Winning new customers is exciting, and necessary—for growing a business. It’s the only way to survive in the early days of a company. However, as your business grows, relying too… Read More
2023-03-18 09:30
In today’s digital age, the importance of digital marketing in the travel and tourism industry cannot be overstated. The world is becoming increasingly connected, and consumers are rel… Read More
2023-03-12 09:30
Over the past few years, there has been a drastic change in how social media platforms like Facebook and Instagram operate. Apart from the metaverse, which is still relatively unknown, influ… Read More
2023-03-10 04:30
What is marketing reporting?
Marketing reporting is the process of collecting and analyzing data related to marketing performance and presenting it in a comprehensive and organized format.
T… Read More
2023-03-05 10:30
There is a big difference and a long way between a visitor and a customer. Whenever a new brand or product line is launched, almost all people have the curiosity to get acquainted with it, a… Read More
2023-02-28 09:30
The internet is flooded with information about the power of B2B digital marketing. Still, there is little or no budget for digital marketing in the annual marketing plan for logistics compan… Read More
2023-02-20 03:30
Have you considered developing a social media marketing strategy for your company? Right now, you might be thinking about your company’s Twitter handle and Facebook page. That, however… Read More
2023-02-15 08:30
QR codes have transitioned into a larger role with the public. Since the pandemic hit, QR codes became synonymous with restaurant menus which the majority did not seem to be a fan of. While… Read More
2023-02-10 10:30
Logo design is the embodiment of a brand. It takes the brand identity and manifests it into something that not just represents the brand, but makes it identifiable and memorable. When done p… Read More
2023-02-10 04:30
The mantra of a successful business has evolved, and there are so many businesses that are run through online platforms. As more and more consumers engage with brands online before making a… Read More
2023-02-05 06:30
As brand managers or marketers, we always look for new platforms to promote our brands and get the best results. Paid Search is often the first thing that comes to mind when we think about t… Read More
2023-01-10 09:34
When we talk about culture, we immediately think of pride. It is a system that was established and meant something, that over time rooted itself in others and spread based on how strong it w… Read More
2022-12-11 22:30
Many people consider their website to be the cornerstone of their marketing strategy and their first significant business cost. Your website is an expense, but also an investment because it… Read More
2022-12-07 06:35
Building an emotional connection with your audience is very important if you want your marketing efforts to bear success. Emotional marketing is a powerful way not just to elicit purchases b… Read More
2022-12-03 08:30
DOOH (Digital Out-of-Home) advertising is defined as a marketing channel wherein promotional media is dynamically and digitally displayed in public (out-of-home) spaces. One of the fastest-g… Read More
2022-11-17 09:30
What does branding mean in business?
Branding in business is more significant than you might realise. Branding entails more than just visuals like logos and colours; it consists of al… Read More
2022-11-05 00:30
“Packaging can be theatre, it can create a story” – Steve Jobs
81% of consumers have tried something new because the packaging caught their eye. – Source: Packagin… Read More
2022-10-26 13:30
In the extremely competitive business environment of today, entrepreneurs encounter numerous challenges.
The lure of freedom, wealth and the power to create an ideal lifestyle has g… Read More
2022-10-20 05:30
Packaging commands multiple factors in order to not only make an impact but the right impact, for the product and the brand. Just as products keep evolving, so do the packages that they come… Read More
2022-10-15 07:15
From Google Tez, Star and Tupperware to Old Spice, Dominos, and Lego there is one thing common in all of them, they made significant progress after rebranding. Does Star India’s new sl… Read More
2022-10-10 09:30
Corporate Identity
Corporate identity is a conglomerate of all the elements and characteristics of a company. It is much like the fingerprint of the company which makes it individual and… Read More
2022-10-03 06:27
Financial services is a highly competitive industry. The competition becomes more challenging and exciting as technology becomes more ingrained in its ecosystem. Things become far more compl… Read More
2022-09-28 12:40
In the world of social media advertising, Facebook is definitely the overall reigning champ, however as we are getting technologically advanced facebook ads agencies are exploring other plat… Read More
2022-09-22 19:35
Globally, all the leading packaging design agencies have adopted the new minimal packaging style that’s winning the consumers’ hearts with its charm.
In the current market… Read More
2022-09-20 10:30
We can all agree that making a good first impression is crucial since it will have a lasting impact on how you interact with people in the future.
Similarly, the first impression is cruci… Read More
2022-09-16 08:45
Brand identity prism is a popular marketing & branding identity model that is popularly used by brand identity design agencies to create a strong and unforgettable brand image.Jean Noel… Read More
2022-09-12 06:30
Every organisation has certain aims, goals, a vision & a mission that it strives to achieve. All these, while being profitable, stable and reputed in the ever-evolving market. It takes y… Read More
2022-08-30 09:21
The startup era has just begun and is going to rapidly grow in just a few years from now. In this drive of starting a new business and being tempted by the lucrative profit, future and growt… Read More
2022-08-26 04:30
In this era of digitization, where digital profile & presence matters a lot, business growth & prospects are greatly dependent on outreach and the following that a business has. The… Read More
2022-08-22 04:30
Before diving deep into the process of creating a winning e-commerce packaging design, let’s understand why e-commerce packaging design is an important aspect of branding, and why a pa… Read More
2022-08-16 13:29
Before the 2000’s when plastic became a popular material used in flexible packaging, most packaging items were designed using paper and cardboard.
After 2000, businesses and people st… Read More
2022-08-12 07:09
Social media audit is done to keep a check on your social media activities. This audit helps understand what is working for you in the digital space and what is not. Any social media marketi… Read More
2022-07-29 09:19
In the current era, how customer-centric your company is perhaps what decides the success and failure of your company. It helps your brand to stand out and survive in this hyper-competitive… Read More
2022-07-26 07:17
Earlier the term unicorn was just used to denote a mystical character from fictional novels and stories. Today, the term unicorn has become a symbol of achievement for new startups.
All of… Read More
2022-07-22 13:44
If you’re a graphic designer working at a creative design agency an in-depth understanding of graphic design theory will enable you to communicate messages through visuals more effecti… Read More
2022-07-18 11:26
Scroll up, Scroll down, you will find a video everywhere. The dependence of new-age media marketing on videos is growing by the minute. Moreover, a takeaway is becoming crucial for marketers… Read More
2022-07-15 07:26
In today’s times, almost everyone is running after one value when looking for products or services of a company, its brand. A mobile phone can be of some affordable companies like Micr… Read More
2022-07-06 08:41
It feels like we just started this journey yesterday, on 27th June 2001. 21 years have gone in a jiffy and look, here we are, cutting the cake with ‘21 Years of Litmus’ written o… Read More
2022-06-29 12:53
The contemporary technology-dependent economy has increased the reliance on digital marketing and if you are an aspiring digital marketing expert looking to shape your career in the digital… Read More
2022-06-22 13:30
Colours evoke emotions and convey messages in some way and humans’ fascination for colours doesn’t fade away as they grow up. If this wasn’t the case, a logo’s depend… Read More
2022-06-15 06:49
An effective digital marketing strategy is essential for any business and EdTech businesses are not an exception either. You got to have a robust online marketing strategy in place and that… Read More
2022-06-10 12:58
Branding is crucial for the success of any business and so is rebranding. If you look back in history, you’d realise that the power of rebranding has been acknowledged by the biggest b… Read More
2022-06-08 05:37
Video sharing is an essential element of marketing endeavours and hence video-sharing platforms have become indispensable to business owners and content creators across the world. The enormo… Read More
2022-05-31 06:46
The year 2021 saw an upsurge in the adoption of Metaverse. The global metaverse market size was valued at USD 63.83 billion in 2021 and is expected to grow by USD 1,527.55 billion by 2029. F… Read More
2022-05-27 06:00
No other social network has so much going on in its timeline. Since the social media mogul announced he would be buying a controlling stake in the company, there has been much speculation ab… Read More
2022-05-23 09:09
If you’re a startup, crowdfunding is the perfect way to gain exposure and funding for your business. By using a crowdfunding platform, you can connect with potential investor… Read More
2022-05-19 09:24
What do marketers love the most? Cookies! For years, brands have been using cookies to track website visitors, improve user experience, and collect data to target ads.
But the way we use coo… Read More
2022-05-15 09:38
The digital age of shopping has created new challenges for D2C brands. No longer is it as simple as just putting your product out there and hoping someone will buy it – you have to cre… Read More
2022-04-26 09:05
The popularity of unboxing videos on YouTube and other video platforms is growing. Several YouTube channels are dedicated to unboxing, but viewership concentrates on about 40 unboxing videos… Read More
2022-04-22 10:57
Mobile banking is on the rise. Indeed fintech was escalating much before the pandemic drove everyone online. There’s been a surge in online payments, receipts, investments, loans, and… Read More
2022-04-19 10:53
Growth isn’t easy regardless of the business you are running. With the added pressure of sustaining growth and retaining customers, startups have to be on their toes and measure their… Read More
2018-03-14 14:58
It is not just the selfies and puppy videos that have made Instagram, the Number 1 photo-sharing app in the world. There is a lot more to it!
If you think of it, Instagram has a bit of every… Read More
2018-03-07 13:36
Five years from now every person living in India would be having a smartphone. 400 million people are already using smartphones in India.
This is exactly what Amitabh Kant, the Chief Executi… Read More
2018-02-28 11:04
Nope, hold your horses, because the future of email is very bright.
Did you just say email marketing is dead?
Think again.
Checking emails is the first thing 58% adults do, early in the morn… Read More
2018-02-05 13:11
Long-form films, mobile wizardry, VR, and AI – the world has come a long way in going digital. Still, you can’t just overlook print ads. The medium is still as powerful and relev… Read More
2018-01-26 11:49
You may have developed a brilliant and innovative product; but it could be of no use if you fail to introduce it to your consumers in the right way. With the competition getting tougher by t… Read More
2018-01-17 06:39
Almost every businessunderstands that social media is an extremely powerful tool. But how many of them know how to use this power?
Social media is huge! It has got everyone hooked.
As of 201… Read More
2018-01-11 10:24
Has your favorite color clogged your judgement of choosing products?
You are not alone. 90% of the snap judgements that consumers make about products are based solely on colors.
Colors have… Read More
2017-12-15 06:40
We keep receiving brochures from many businesses every day. They are all usually different; yet there is one thing that is common among them – they are all boring!
They are packed with… Read More
2017-12-09 12:03
Is traditional marketing dead?
Did we just put an end to print ads, flyers, billboards, radio and TV ads?
Do we need to unlearn everything that we have learnt till now?
Not really!
The world… Read More
2017-12-06 12:23
Online marketing is a lot more measurable when compared to most forms of traditional marketing. Yet not everything in online marketing has a formula.
When it comes to business, every company… Read More
2017-12-01 07:26
How many of us have materialized our childhood hopes and dreams?
Not many for sure.
Do you at least remember some of those dreams?
Was it to own a billion dollar business?
To travel the worl… Read More
2017-11-24 09:55
Color is not the only element of marketing strategy. But it’s still the first thing that consumers notice. And the first impression is always the last.
Colors have the power to create… Read More
2017-11-11 12:47
There is this promotional documentary called Finn, which was made by Caravan, for Project Alive, a non-profit organization. The character in the documentary, Finton Muedder (Finn) is diagnos… Read More
2017-11-04 06:55
Ever felt totally drained out of ideas?
It can happen; and especially when you need those ideas badly. Many of us get stuck whenever we want to create something better. It could be a better… Read More
2017-10-13 09:53
Imagine yourself cruising on a highway….comfortable yet completely focused… enjoying some nostalgic hits, blaring out of your speakers.
Suddenly out of nowhere, you see this ov… Read More
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