For businesses of any size, PR is a powerful marketing tool. The combination of 24 hour newsfeeds grabbing more of our attention, and scepticism towards advertising claims, mean that this is the only way to reach some customer segments. Tonight, the Peterborough Business Club is running an event looking at ways to use PR to get brands noticed. I have been to several of thier events in the past and I can recommend them. The event is for memebers, but potential future members can attend. Follow this link for details www.the-businessclub.blogspot.com.