The Randomness of Corporate Innovation.

This businesseweek article by Bruce Nussbaum talks about how corporate Innovation is inherently unpredictable, and how over 50% of game-changing innovations arise from initiatives outside companies' formal structures and processes for Innovation.

Let me ask this in return: how will you fare if you were let loose in the pacific ocean with no knowledge of swimming?

I think that there is another way to look at the whole problem, which is that given our lack of clear understanding of Innovation as a discipline, as a business process and as a practice, it is amazing that even 40% of the companies achieve success through their innovation structures. We do not know how to swim, yet we are managing to stay afloat in the pacific.