The camera and YouTube show more than cute kittens pawing on a piano. Media Bonsai, a two person company, wraps its video lens around the stories of business.

“A lot of times the story that a company has been trying to tell can’t always get it across,” said Scott Harrington, Media Bonsai co-creator. “People want to hear the story told in a more dynamic way that touches all the senses.”

Six videos show the best of what the Trade and Tryon location has to offer on its new YouTube Channel: http://www.youtube.com/TryonPlaza.  Harrington makes each viral video thirty seconds to three minutes long.

“You have to make it short and sweet,” Harrington said. “If you grab two minutes of someone’s attention, you’re lucky. The best videos that are the most entertaining; that have all the drama, will capture people’s attention.”

Harrington began working with Web marketing in 1995, and it led to making viral videos before the existence of YouTube and other online media. Harrington and his then co-workers looked into a virtual crystal ball. A boulder blocked the road of the future. He wondered how to attract attention to his professional viral videos.

“For years and years and years, the number one way people found out about videos was through email,” Harrington said. “You’d get these mass forwarded emails. Now social media has really taken off … Before that, you had to hope people would forward [the video].”

A strong marketing campaign begins with a good relationship, but technology changes every year. The greatest challenge now is for Media Bonsai to help businesses adjust to new technologies.

“I’ve always been interested in the next technology,” Harrington said. “I think the hardest part of it is for the companies to adopt some of the new technologies and put them into action. We may educate them for three years before they pull the trigger on a Twitter campaign or a Facebook campaign.”

Media Bonsai provides full service of video production, social media, print and design, but the company also builds professional relationships in addition to grab your attention campaigns.

In 2011, Media Bonsai began working on video production for Tryon Plaza. The company, now housed at Tryon Plaza, is working on a new video project for the YouTube channel. Harrington is creating videos with testimonials from the building’s business owners.

“Everybody wants their video to go viral,” Harrington said. “Truth of the matter is you have to make a video that is worth watching.”

Rebecca T. Dickinson for Tryon Plaza