You gotta help me here. On the one hand, McDonald's just got busted by the blogosphere for running fake blogs (flogs) as part of their Monopoly contest allegedly written by their 2004 contest-winner, Marcia Schroeder. Not true. The Consumerist was the first to expose the fact that the blogs were actually created by and content was fed to Marcia by McDonald's PR agency, not to mention that another one of their blogs was written by a character named Stanley Smith who just flat out didn't exist. (Does that leave a lousy taste in your mouth, or what?)

On the other hand, McDonald's is pouring wads of cash into their traditional mass-media campaign, "Let us add the cream & sugar." Like that's going to revolutionize their business, cripple their competitors and drive me into their restaurants.

Cream & sugar added to my coffee by an employee saving me six steps to the left to do it myself or an honest, authentic relationship with their customers and respect for their patronage? Geez. I'm just not sure which I'd like to wake up to every morning.