Tracking the Backlinks is very important because it is crucial to track their growth. But why would you want to do this? Because the whole aim of SEO is to progress and move forward, and you won't be able to do this if you don't keep getting backlinks. It is important to ensure that your business is expanding and your online presence is reaching out to a wider market.

Even though your business is doing fairly well now, this is no reason to sit back and relax and stop with your SEO backlink endeavors. After all, you're not always going to have such clients that you currently have. And if you don't get any more clients, your business is going to run at a loss. This is especially true if you're selling services or if you are relying on the income you get from people just clicking on your site. Whatever you purpose may be, the bottom line is that you need to ensure that a constant flow of people is coming to your site.

This is why it is important to know why you should be tracking your backlinks.

• Backlinks are probably the biggest differentiating factor that Google uses to check for relevance.

• Search engine perceive them as favorable assets on your site.

• Who you are linking to and vice versa makes a world of a difference. Quality sites with higher ranks that link to you are better than the weaker sites.

• The number of sites that link back to you is very important. Quantity is also very important.

• All your on-site optimization like the titles and descriptions will go to waste if you do not get a lot of backlinks.

• If your main competitor has a greater number of quality backlinks, then you will be outranked. So, strive to outrank your competitors by increasing your backlinks.