A COO is often described as the person in the organization who makes the trains run on time.  This was also Mussolini’s claim to fame – and he was a Fascist.  Does this mean that a COO, or anyone else tasked with driving Operational efficiency, is condemned to play the role of killjoy authoritarian if he or she is to be effective? 

Well, yes and no.  I do believe that efficient operations depend upon a disciplined approach: clear goal-setting, regular Review, and good follow through.  Systems and processes can provide the framework, but the key to success is consistency of individual and collective behavior.  Someone has to be the focal point for keeping those behaviors aligned, and the role of taskmaster falls to the operational leader.  On the other hand, instilling discipline can be compatible with a positive leadership style – no brutality is required.  Here are some things to consider as you look for the sweet spot.   

Focus on the Flywheel  Let’s assume that we’re dealing with a situation in which growth and increased complexity have necessitated the introduction of an operating executive.  In order to get things under control, you are initially going to have to micromanage, nag, and push to get things done.  But in the long run, that’s no fun for you or for anyone else.  Always keep in mind that the objective is to not to foster dependence upon you as an individual taskmaster, but rather to get the flywheel turning by itself.

It can be a long slog, but in my experience this is indeed what happens when a logical framework is consistently applied.  Friction is reduced and the wheel becomes easier to turn as repeated behaviors become ingrained.  It’s just how human nature works.  Little kids have to be reminded to brush their Teeth, but in due course it becomes a regular habit.   

Why are we doing this?  A good reason for doing something (teeth won’t fall out) will always resonate more than arbitrary control (because I said so).  I think it’s worthwhile to put real effort into reviewing the underlying rationale for operational initiatives.  If engineering projects are always late, it might be obvious why the development process is getting a revamp.  However, everyone on your team won’t necessarily understand that reducing inventory will free up working capital that can be deployed elsewhere in the business.  Take time to review why various activities are being undertaken, with a particular emphasis on benefits to the business and its employees. 

Choose Your Battles    The military approach to instilling discipline involves complete control over every aspect of life, from professional activities to posture and personal grooming.   In the workplace, where creativity and innovation have high value, I think it makes more sense to focus primarily on those areas that are truly business-critical.   If you want to wear pajama bottoms to work, that’s fine – I just need you to participate in the project review every Friday.   

In summary, Fascism isn’t necessary in the sense that you must become a feared and hated tyrant.  But you are going to have to exercise a lot of control and be relentlessly consistent in order to get results.   Benevolent dictatorship can be a pretty good form of government, particularly in times of change.