Marketing is undoubtedly one of the major driving force that propels a business to continous success, it’s never all about money that you have to spend on Marketing but time and effort are major resources towards providing what the “king” mostly requires. A survey by constant contact study an email marketing provider showed that only 34% of small businesses are planning to invest money on marketing although they are aware that marketing is key, they does alot of time consuming tasks such as store operations, stock keeping among others. This clearly shows that alot of SMEs haven’t been prioritizing on marketing but are slowly changing the direction due to the increased competition.
Time has changed and businesses have shifted more effort to digital marketing but SMEs are still lagging back due to financial constraints and limited focus on marketing budget,this should not be case anymore for their guaranteed survival. This…