OOoh I’m very excited to share this hour-long video interview from #CMAD (Community Manager Appreciation Day) where Maggie McGary, Community Manager at the American Psychological Association and long-time SocialFish blogger and I got to spend some time chatting with my good friend, publisher and awesome Trend Curator Rohit Bhargava.  We invited Rohit to apply some of his 2017 Trends to community management and a really insightful conversation ensued!

#CMAD 2017, Session 8: Interview with Rohit Bhargava, Author and Trend Curator from 5:00 Films & Media on Vimeo.

Cheat Sheet about some of the trends we discussed:

Passive Loyalty –  The ease of switching from brand to brand continues to empowers consumers –forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience. (Example* – Cell phone companies making the cost of switching carriers near zero for consumers.)

Authentic Fameseekers – A new generation of creators turn skillfully earn attention from vast audiences online by being willing share real, unfiltered and true versions of themselves.

Loveable Unperfection – More brands and creators intentionally focus on imperfections, flaws and personality to make their products and experiences more human, believable and desirable. (Example* – Retail products like Crocs or Ugg boots that are loved despite their “flawed” design)

Watch the video for all the insights from Rohit and find out more on his website here.