You go into a shop, you find something interesting that you have always wanted to buy for (say, a new t-shirt that says, "+2 Constitution T-Shirt" with some added fantasy designs here and there) and then you started taking it to the fitting room. After trying it on, you look at yourself in the big mirror and said to yourself, "This is so geeky and cool that my friends would be so envious." until you see a price tag hanging off from the back clothe tag. The price is $155. It's inexpensive for a simple t-shirt with the simple printed design on. So you have second thoughts in buying it or not while reflecting yourself on the budget you set aside per month on buying new clothes. A salesperson walks up to you and here began a sales pitch and conversation:

Salesperson : "Do you like it?".
You (replying with frugality) : "I love it but it's a bit expensive for my taste."
Salesperson : "Oh don't worry. We're having a sale today for these kinds of t-shirts. It's now only $40."
You (in thought) : "Wow! From $155 to $40, that's a huge drop down. On a well designed fancy t-shirt too. I could try and look elsewhere. Then again, I don't think I could find one similar to this shop for another 2 hours driving from here."

You ended up buying a $40 geek t-shirt while thinking that you have "seized" the opportunity. Not really.
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