Why Is Facebook  More Popular Than LinkedIn & Twitter?           Because it’s FUN! 

One of my networking buddies, Sam Diener, is part of BlogOff2, so be sure and check out his blog so he can have a shot at winning. He has some excellent insight into the different ways Social Media and networking can be used to market yourself and establish your own personal brand. I’ve referenced him on this blog and also may have slightly plagiarized him too….maybe…..I think only once…  :)  So go read his blog and “Click” for him, please.

 However, in a recent blog, he also asked a very interesting question:  “Why are Linked-In and Twitter  SO…… SMALL!?”  My response to this question is that it’s the Quizzes, and the Games and also because it’s FUN….

 (Check out the “Inside Social Games” site to find out why, and who’s thinking up the next “viral” game.  Although I’d like to talk to whoever thought up the Easter Egg search and also the Farm thing on Facebook….. I had some ADULT friends who were waaayy too into those “games.”  But the site is fascinating, and makes me want to think of some game to post on this blog…..what would it be?)

 But mostly it’s the Teenagers!!!!

My “guesstimate” is that there are Billions of them all on Facebook, all at the same time, all of the time. My teenage son “chats” on Facebook Constantly, Concurrently, and Continuingly! (Although they do seem to have a small window for sleep between 4:00am and 6:00am).

For myself, I’ll compare it this way…

• Facebook is like a comfy pair of blue jeans or maybe my favourite yoga pants. I like the “feeling” of chatting with my friends and family. Sometimes when a “conversation” gets going and the comments are flying back and forth, it’s almost like a virtual Party!  (I can’t believe I wrote that! )
• LinkedIn is like I have to fix my hair, makeup and be at least business casual. Of the three, I’ve found LinkedIn to be the most useful to me in my career and business for the last 3 years. I would never have met some of the delightful colleagues and friends I now know, and it’s the most efficient medium to share information, resources and conversely use as a search tool as well. I don’t know how we “did business” without it!
• Twitter is for quick personal and business updates, but mostly to watch celebrities argue with each other… (I’m just kidding about that, well, kind of….)  No really, I find it’s a great way to “catch” the news whether it’s business, social or who’s tweeting who…. Some days it’s all work, but other days it’s like watching my favourite TV show, “The Chelsea Lately Show.”  

 It’s my opinion that we don’t really need to worry about the popularity of the three because they are going to keep fluctuating and changing every day. I use them each for different purposes, and most of the folks I’ve talked to (Adults!), use them the same way.  As trends in data, gathering data, keeping data, storing data come and go, so go the users. Folks will migrate from one to the other as the technology improves for each one, and also to the ones that “protect” them from losing a FUTURE job!  (hopefully for the sake of my son’s FUTURE job!)

There are other great sites like StumbleOn, Delicious, Digg, and well, there’s too many to list here. And besides,even more about the FUTURE and Social Media are topics for another day!

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