Everyone's creative. At least until they have it beaten out of them by education, rules, a pressure to succeed and the risk averse nature of too many businesses. The good news is that we're seeing the emergence of micro industry destined to help business see the light. It started with Sir Ken Robinson's famed Ted Talk, was fueled by Steven Johnson's Where Good Ideas Come From, and, is now gaining real momentum with an onslaught of books and articles.