Hey, someone at Nissan reads our Atomic Ideas blog....well maybe not. Either way,they finally are advertising "marketable truths" - ie , things they can say about their products that are true and should appeal to their target markets. Take a look.

It's a far cry from their "Fantasy" of a snowbaording Pickup that does things no mass produced vehicle can, or ever will, do. Or their out-and-out lie of a spot (called that becuase they purposely tried to make it look as if it were a real news event-- so much so that some people believed it) which had a jet liner with a stuck nose gear land by placing it in the bed of a Nissan pickup that zooms out onto the tarmack.

But Credit where credit is due. This spot gives consumers with a couple dozen grand in their pockets some real reasons to buy a Nissan. Whereas their previous pickup spots gave these same people a reason to say "hey, look at that" but no real reason to part with their dough.