Discover 7 Techniques for Creating powerful sales material without writing.
Do you feel paralyzed by the fear of having to write sales letters,
articles and promotions?
You know your success online depends upon the written word; but
you just don’t know what to say. And you think your writing is so
bad that it will hurt your sales, not help them. You’ve tried writing
letters for your email follow-ups, but you get stuck after a sentence
or two.
You wonder how many ways you can say: “Buy my Product /
Service”?
Even when you try to write a content-rich article to use in your
promotions, you either end up procrastinating for hours and not
doing it, or you sit and stare at an empty page. You beat yourself
up thinking, “I don’t have any good information to share,” or “who is
going to read this anyway?”
You’d like to hire a copy-writer to write for you, but you don’t have
thousands to spend. So you keep struggling to write on your own.
Your progress is so slow it’s almost laughable, if it weren’t so depressing.
Now imagine for a minute – What if the majority of your writing was
done for you at little or no expense? Then picture having these
emails, articles and promotions distributed, read and enjoyed.
You’d then finally have effective email follow-ups in place, and
you’d start closing more sales. You’d be able to regularly send
out articles to your key publishers and attract new sign-ups to
your list. Your business would start to grow as a result of your
written communications. And as your business expanded, so too
would your profits!
How can you get articles, promotions and follow-ups created
when you can’t write and you can’t afford to hire a writer?
2.
There are secret techniques you can use to develop quality, written
content for your business with little or no writing on your part.
How do I know these secrets?
I’ve published an online newsletter for over 6 years. Week after
week, year after year I’ve had to come up with good quality content
to share with my subscribers. And in my 6 years of publishing, I
have never paid for content.
What’s more, and here’s something that may surprise you . . . I find
writing difficult!
The only way I’ve been able to stay in the publication business is to
figure out strategies to find material people want to read that I don’t
have to write.
Today I’m going to share my secrets with you.
Why?
It’s critical that you follow-up with your prospects if you want to
make sales. If you have nothing to say in your follow-ups, you won’t
follow-up. But if I can show you how to easily create content-rich
material to use in your follow-up email, you’ll do it. When you’re
successful at email follow-up, you will make sales.
So let’s get to the secrets. . .
The first secret is to understand why you want to create
quality content.
Content is king on the Internet.
You build rapport when you offer valuable information in the email
follow-ups you send, in the articles you distribute and in the materials
you post to your web site. You develop a relationship with your
readers and make an unspoken trade with them.
You provide them with a valuable commodity—information. And
in exchange, they pay attention to your message. When you give
value to your readers, they reward you with their business.

3.
The second secret to creating great content is to have a niche.
What is a niche?
You develop a niche with target marketing. You define a specific
subject matter to focus on and deliver information that answers the
specific questions of your marketplace.
Why is target marketing so important? It allows you, a small business,
to compete with the big boys online.
Your business can succeed too, but first you need to select a
niche for your content. Once you have chosen your niche subject
matter, you can create irresistible content that your target
audience will love.
If you don’t have a wealth of information on a specific niche that
you’re just waiting to share, you’ll need the third secret to creating
killer content.
4.
The third secret reveals my seven strategies for developing
valuable content that requires little to no writing on your part.
You can use these tactics to develop material for your email followups
as well as for any articles you write.
a) Content from the public domain
Content in the public domain is content that is no longer covered
by copyright. Copyright expires after a certain period unless
it is renewed. Most work published on or before December
31, 1922, is likely to be in the public domain. You can find
and use this material on your web site.
b) Interviews
Interviews are a terrific source of free content and they’re easy
to create.
The great aspect of the interview is that you develop just one
set of questions that you can then re-use with many different
individuals in your field. Your job is reaching out to people to
interview. And yes, people do respond to requests for interviews.
Interviews play to the ego, and they offer a great way
for professionals to gain exposure.
If you’re nervous about interviewing professionals in your
field, then start by reaching out to regular people, non-professionals.
Any person with experiences in your niche is a good
interview candidate.
c) Visitor input
Rather than writing articles yourself, get prospects and/or
customers to contribute. You could put up a forum to initiate
discussion on your site. Or ask people to send in stories or
submit reviews of products / services. You can even start out
simply asking for comments and feedback. Then use the information
in your writing.
As you start sharing peoples’ input, it will build upon itself and
more and more people will contribute. Before you know it you’ll
have great content to use in your emails and articles.
6.
d) Ghost writers
Get others to write articles for you. Before you dismiss this
idea, thinking you can never afford to use a ghostwriter, get
creative. You can use freelancers from sites like Elance.com
or Guru.com and get articles written for under $15. You could
even try finding college students who’ll write for free in order
to build up their resume. There are also people out there who
love to write. Find them and you’ve found your ghost writers.
e) Pre-written article sources
There are lots and lots of articles in directories that are available
free of charge so long as you include the author’s tag
line. There are also private label article sources. Private label
sources sell you packs of articles every month for a small fee.
You can then use these articles as your own work.
If you use pre-written articles, you’ll find them to be most effective
with a little personalization from you. By adding a quick
intro above a pre-written piece, you set up the piece for your
readers. Similarly, with private label articles, if you give the intro
a tweak and change it around it will be a bit different. Adding
your own words to pre-written articles makes them unique.
f) Exclusive articles
With a little legwork you can also find people who will write articles
exclusively for you at no cost. You simply need to include
their links and/or tag line in the article.
How do you find these writers? Contact those people whose
work you like and ask them to write an article for you. Sell
them on the idea, by telling them how much exposure you intend
to get for their article. (e.g. You’ll be using it in your autoresponder
series or in your ebook or you’ll be getting it posted
on x number of sites.) You’ll find many writers will appreciate
the exposure you’re going to provide for them and they’ll write
an article for you
g) Question and Answer
Asking people to send in questions is another excellent content
source. When you receive a question, it also serves as
free market research information. The question tells you what
your target audience is interested in learning about. You can
rest assured if one person is interested enough to ask, many
others who didn’t contact you are interested as well.
While creating an answer to the question will require some
writing on your part, it’s a lot easier to write when you have
something to respond to. In fact, you may even have written
content sitting in your email out box.
Most likely you’ve received questions from prospects about
what you’re selling. If you answered them by email, you created
content, and you can use it. An article that is simply questions
and answers will be read with interest. So don’t throw out
those old emails – use them!