There are too many scams online!

Of course, your business isn't one of them, but how does your Web site convey that to someone who doesn't know you at all?

Positioning your business as credible, honest and professional is extremely important in creating a sense of trust and a comfort level with your visitors.

Consistency is a key element in this. People are easily confused or deterred by sites that suddenly change their look and feel.

Make sure that these attributes of your site stay very consistent:

1. Page design and overall layout
2. Main navigation structure
3. Colors
4. Fonts
5. Text formatting

Create trust in your visitors and avoid confusion and disillusion - it makes a real difference!