It will grow. Why? Just look at Snap’s recent deals including the NFL, NBC Universal, Turner, Disney and others. They are also working on original programming from recognized media partners.

The younger audience loves the ability to post quickly and seamlessly with they friends, older users will be drawn by the content. As we talk with clients, more and more are worried that the media mix pie is being cut to small for each area. Concentrating media dollars does give you a bigger bang in that particular medium, but you also need to experiment with new media to make sure your are reaching all your potential target markets.