Diane Von Furstenberg recently announced that 11 percent of the company’s revenue comes from the individualized e-commerce experiences of its clients. This information came via a press release from Qubit.

The Individualization

According to the report, Diane von Furstenberg relied on Qubit, a marketing personalization company, to add customization features. These included shopping basket reminders and targeted emails and offers of clothing collections. All of this is part of Diane von Furstenberg’s recent efforts to create a direct-to-consumer business.

Diane von Furstenberg used Qubit Aura, which is a product discovery solution powered by artificial intelligence that targets visitors of the mobile website. Thanks to Qubit Aura, mobile customers can view more items in the product catalog, including more products that are relevant to them following several interactions and swipes.

This move was crucial for the clothing retailer since mobile accounts for more than half of Diane von Furstenberg’s web traffic, but the company was struggling to increase that mobile revenue. The report indicates that the personalization thanks to Qubit Aura led to a four-fold increase in conversions on mobile. Thanks to the use of Qubit Aura, user-specific offers led to a 20 percent conversion rate in the target customers, and basket reminders also boosted sales.

Other Examples

Diane von Furstenberg is not the only retailer to be successful with this type of individualization. Juice Beauty also used Qubit Aura’s personalization to boost mobile conversions 2.7 times with a revenue per visitor increase of 41 percent. Wolf & Badger saw an increase of 3.6 percent in its conversion rate with Qubit Aura’s individualization. Of course, you should also keep in mind that mobile commerce sales have also been growing, which could contribute to the figures.

What Other Retailers Can Take Away

These new figures from Diane von Furstenberg do more than show that Qubit Aura is a useful platform. More importantly, they give other retailers an idea of what customers want when shopping via a mobile website or application. Retailers now know that targeted offers are likely to lead to conversions, as is the ability of customers to view a wide selection of products while browsing.

Source:

https://www.retaildive.com/news/diane-von-furstenberg-credits-11-of-revenue-to-personalized-e-commerce/531120/

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