How much Brand impact does your e-mail creates? Regardless of the purpose of your email message, one thing is for sure: your email message is going to have an impact on, and be impacted by, the strength of your company’s brand. If this impact is good, your email program will enhance credibility and create a sense of trust with your consumer, which are major components of Brand Equity. This moves them one step closer to engaging with your organization. If this impact is bad, you could very well have single-handedly ruined the chances your reader will ever do business with your company
To Determine the Existing Brand Equity:
To determine the existing brand Equity is an important element for the Successful Email Marketing. One cost effective way of determining brand equity is heatmapping. In this process some readers are exposed to an inbox containing multiple messages to study how long they spend, looking at your contents, this shows how much they are are interested in your brand. The results are aggregated, and a heatmap is created, clearly showing areas of influences. If your company name has strong brand equity, then regardless of the types of messages in an inbox, the name of your company consistently gets attention. Well known company names generate strong brand equity in their target sector.
To Determine the Existing Brand Equity:
To determine the existing brand Equity is an important element for the Successful Email Marketing. One cost effective way of determining brand equity is heatmapping. In this process some readers are exposed to an inbox containing multiple messages to study how long they spend, looking at your contents, this shows how much they are are interested in your brand. The results are aggregated, and a heatmap is created, clearly showing areas of influences. If your company name has strong brand equity, then regardless of the types of messages in an inbox, the name of your company consistently gets attention. Well known company names generate strong brand equity in their target sector.
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This post first appeared on Tips To Launch Successful E-Mail Marketing Campaig, please read the originial post: here
