2023-11-26 17:55
There’s been pushback over the concept of “hard work” and whether it’s really necessary for success. So let’s look at what that term really means. According to… Read More
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Sue's Blog | Marketing & Business Coach, Business Coach For Women, Book Yourself Solid Coach Blog
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Informtional blog for Online Marketers and entrepreneurs. Tips for maximizing your website and utilizing social networking.
2023-11-04 21:04
Let’s talk about making content creation and management WAY faster and easier for your coming year. The truth is that most of us have been in business long enough to create far more co… Read More
2023-10-09 13:12
I’m a believer in clarity. It helps you every day in your personal life and in your business, too. Here’s how to plan a simple personal retreat that helps you gain clarity for yo… Read More
2023-04-23 11:45
If you’re like me you have hundreds of passwords to online accounts. The only way to keep them straight is to use a password manager. Fast forward – I asked around to my on… Read More
2022-08-08 08:24
What is a freebie and what does it do? Offering a free product is a common way to find leads in the online world. The free product is usually a digital download and is something that helps a… Read More
2022-07-09 16:06
Here's the attributes of content creators that contribute to success The Tilt published The Creator Next Door and gave us all a good look at the success factors and motivation for content cr… Read More
2022-06-14 10:41
What's the best way to follow up after making an offer? When you are making an offer of services to a prospective client your success will be based on the rapport and personal relationship y… Read More
2022-05-31 15:20
What is Inbound Marketing? What if you own a small business in which you are the resident expert but not experienced in owning a business? That's so common among small business owners! You m… Read More
2022-05-19 13:50
Organizing Your Digital Images for Content Creation As a content creator you probably spend a good bit of time searching for and using the best digital images you can find to match your uniq… Read More
2022-05-13 09:43
Unmemorable Content is Wasted Content [Prefer to listen to this content? Click here to go to Soundcloud.] It's said that more than 2 million new articles are posted on the internet every sin… Read More
2022-05-12 02:24
Why I Created The Make Today Count Planner Page The main reason we all use planners is that they help us be organized in our daily actions. They help us declutter the mind and remember our e… Read More
2021-11-05 08:42
Why Small Business Owners Would Invest in Email Marketing Email marketing can deliver a significant return on investment (ROI) for small business owners, one that can easily be measure… Read More
2021-11-02 14:01
It's not hard to set up a DIY business retreat for yourself and a few other entrepreneurs. Here's the step by step how to and why to do a business retreat at least once a year. 3 Reasons to… Read More
2021-10-29 01:52
If you're like many small business owners and home based solopreneurs you might often feel like there's no end to the tasks you need to complete. It's very easy to work yourself into a corne… Read More
2021-10-23 13:20
Your Etsy product description makes or breaks your Etsy sales success The latest figures from Etsy indicate that there are over 3 million active sellers on Etsy. In fact, Etsy has been calle… Read More
2021-10-16 16:50
5 ways to drive traffic to your Etsy shop Every ETSY shop owner knows that more traffic to her shop means more sales. When I talk with Etsy shop owners who have tried to get more shop visito… Read More
2021-10-10 16:06
How content creators like you can be more skillful Lately I've been paying closer attention to the intention of the content I create. When you are a content creator you want to pay clos… Read More
2021-10-01 09:31
What is Missinglettr? I've been using the social marketing platform Missinglettr as one way to grow my online visibility just about since the company was launched. So I wanted to share here… Read More
2021-08-17 00:55
Two Weeks of Work Handles Your Content Creation Calendar Until the End of the Year! I know how it goes in late summer when you are a content creator. First it's back to school and then befor… Read More
2021-08-15 15:02
What is Brand Clarity? If you're a business owner who feels like your potential customers are always buying first from someone else rather than you it could be a sign that you lack brand cla… Read More
2021-08-08 19:03
Answer these three questions over 3 days and boost your brand clarity If you are like most online entrepreneurs you spend a ton of time creating content for your website, videos, and social… Read More
2021-08-04 11:13
How can a content silo build your expertise on a topic? Even if you have been producing content for a long time you might not know about content silos and how to use them. A content silo is… Read More
2021-07-18 16:25
How Can You Get Better Engagement from Your Social Media Posts? The issue on social media is being seen, being able to get noticed and then get engagement from your most ideal custome… Read More
2021-06-21 15:17
Here's a Simple Explanation of SEO If you are an online business owner more than likely your website serves as the “location” for your business. It's your property on the Interne… Read More
2021-06-17 20:31
Lead Generation Can Be Frustrating for Small Businesses I've worked with over a thousand business owners who want more business, but who don't have a clear strategy for lead generation. Lead… Read More
2021-05-31 21:51
Keep Up To Speed On Web Terminology If you are like me you've been doing business on the web for a long time and you know that web terminology changes pretty quickly. I started hearing most… Read More
2021-05-19 19:35
Is Your Engagement on Your Facebook Page Getting Worse? It's no secret that the past few years have been tough for business owners who use their Facebook page to get more visibility for thei… Read More
2021-05-10 15:18
Can Business Data Help a Very Small Business? I would bet that more than half of all the hundreds of small business owners I've worked with over the years don't pay much attention at all to… Read More
2021-05-10 15:14
Did you know that LinkedIn creates a rating right on Linked in about you? It's called the Social Selling Index. You can find your Social Selling Index (SSI) by using this link. But first, le… Read More
2021-05-01 18:00
Is it worth your time to blog for your business? If you search Google for the pros and cons of blogging for business you'll find plenty of articles that argue both sides of the fence. I pers… Read More
2021-04-11 10:28
Be smart about protecting your privacy If you own a business it's wise to set your systems for maximum protection of your data, keeping it as private as you possibly can. Even if you don't o… Read More
2021-03-23 11:06
Are you confused about how to use keywords on your website? Keywords and phrases (sometimes called long-tailed keywords) are important for your website, because it helps your site get found… Read More
2021-02-01 15:48
Have you heard of martech? Martech is a short, insider term for marketing technology. It means the technology you use in your business to market, from things as simple as your cell phone to… Read More
2021-01-10 16:59
What is an information product and why would you create one? Creating an information product (often called an infoproduct) can help you in several ways. Being the author of an infoproduct he… Read More
2021-01-04 11:15
What is AppSumo? AppSumo is a business that offers deeply discount, time-limited deals on software as a service (SAAS) and other business productivity tools. The deals change often, although… Read More
2020-12-30 19:29
Creating Your Vision for Business Right Now Every year I teach a Visioning Workshop (coming right up on January 5th) to help business owners create their cleanest and most powerful vision fo… Read More
2020-12-10 12:54
Ask an Expert – Do Handwritten Notes in Business Help Your Bottom Line? I asked Elizabeth Cottrell to weigh in about the use of handwritten notes in business. Are they antiquated? How… Read More
2020-12-01 03:29
How to Grow an Affiliate Income Quickly I strongly believe that solopreneurs and online businesses should create more than one income stream. Growing your passive income using affiliate mark… Read More
2020-11-23 15:34
This Year’s Thanksgiving Gratefulness Journal Every year for the past 4 or 5 years I’ve designed a Thanksgiving week Gratefulness Journal as my gift to the online communit… Read More
2020-10-20 20:58
Judy Rodman talks about building confidence by working with your voice How is it that some business owners feel confident in establishing and marketing their business and others, who… Read More
2020-10-11 14:09
How Concerned Should You Be About Domain Name Length? This week I’m very happy to have a guest blog post by my colleague Luc Dermul, a Belgian online entrepreneur whose expertis… Read More
2020-10-01 21:07
Affiliate marketing lessons from Charlie Page Even if you are a beginner, it’s possible to earn income through affiliate marketing if you know how to play the game. My long-time… Read More
2020-09-28 13:46
How Your Prospects Perceive You Is Everything! Customer perception is a marketing term all business owners should understand. It refers to what a prospect (potential customer) or exis… Read More
2020-09-24 22:01
How to Write Effective Emails that Your Subscribers will Open and Read If you write emails to a subscriber list you want them to perform for you – help you establish yourself as… Read More
2020-09-20 13:37
Strategies to increase your email open rates Email marketing can be one of the best and relatively low-cost ways to market your business. If you think email marketing is a thing of th… Read More
2020-09-16 18:17
Email marketing – what do frequency and deliverability mean? If you are investing your time and money in email marketing it makes sense to understand the basics. Two terms to kn… Read More
2020-09-12 14:37
How Can You Write the Best Email Subject Lines? Email subject lines have one purpose only. Their job is to get your subscribers to open your emails. That’s their only job. Spend… Read More
2020-09-07 20:41
5 Tips to Declutter Your Business Operations One job we business owners often forget is to regularly review our business operations. If you are like me, the cost of doing business (bu… Read More
2020-08-10 17:20
All you need to know about persuasion in one 27 word sentence Do you struggle with getting your sales copy “right?” Trying to figure out how to best talk about what you ar… Read More
2020-07-31 00:30
If you need to set up a new system to handle your email marketing here’s my take on the best email marketing tools right now. I evaluate email management systems in several ways… Read More
2020-07-27 13:55
Why are your lead magnets important to your business? Email marketing gives you many advantages, whether you have an online business or a brick and mortar business. While some busines… Read More
2020-07-06 22:18
Setting Your Focus 6 Months at a Time One of the things I see in my work with small home-based business owners is a lack of business planning. When we talk about a lack of planning I… Read More
2020-07-04 15:00
Do you think that using email marketing is old-fashioned? It’s easy to find online marketers who will tell you that it’s smart to put all your marketing on social media. B… Read More
2020-06-30 20:37
Is Deconstructing Your Business The Answer to Today’s Economic Meltdown? By just about anyone’s measure these are destructive times in our world. Pandemic World economic m… Read More
2020-06-15 15:45
3 Ways to Test Your Brand Clarity When clients come to me for help with finding new customers I start with assessing their business’s brand clarity. I use a checklist as well as… Read More
2020-06-07 17:20
Is it wrong to want quick success in business? A year or so ago I was leaving a lunch meeting with several women business owners. During lunch one of them had pondered out loud, &ldqu&hell…Read More
2020-05-31 11:09
It’s up to each of us to boost our wellbeing right now We’ve learned through trail and error how to keep our mood up, stress levels down, and stay away from covid19 during… Read More
2020-04-30 09:49
Motivation during pandemic Are you feeling unmotivated to work on your business right now? Are you having mood swings or feeling emotional? Feeling at loose ends during a pandemic and… Read More
2020-03-17 02:54
Find Your Niche to Make Your Business More Profitable If you want to make more money in your business one of the first things to do is to make sure you know who your best customers ar… Read More
2020-02-02 20:24
Do you dread selling what your business offers? I’m betting you know entrepreneurs who love what they do but hate selling. This happens for two reasons. Lack of clarity about wh… Read More
2020-01-26 12:49
There’s too much hype in the online world There is so much bull in the world of entrepreneurship that it’s a wonder we ever succeed at anything we try. I see here-today an… Read More
2020-01-13 15:00
How do you feel when it’s time to have a sales conversation with a prospective customer? If I could do one thing for you as a business owner, it would be to teach you how to hav… Read More
2020-01-04 15:44
Marketing Collateral for Small Business Owners Is the phrase “marketing collateral” new to you? It’s a set of materials (physical or digital) that gives you the tool… Read More
2020-01-02 03:42
Why Developing a CEO Mindset Never Ends Most successful business owners will tell you that working on their own leadership skills and personal development is a constant activity. Even… Read More
2019-12-23 04:14
Join me on January 3, 2020 – Virtual Workshop – Your Vision for the New Year Have you ever tried envisioning your business? As a business owner it’s easy to get caug… Read More
2019-12-03 17:22
The Biggest Decision You’ll Make in Business The first business I owned after quitting the corporate world was a medical massage clinic. I worried that I would go in the hole fi… Read More
2019-11-27 11:53
Should you pay any attention to SERP? Businesses pay attention to their search engine ranking page (SERP) results because they want to be found – they want to come up if someone… Read More
2019-11-22 15:15
The 2019 Gratefulness Journal for Thanksgiving (my T-Day gift to you) is available now What does being grateful do for your business? Eight or nine years ago I received an e-mail from… Read More
2019-11-16 11:28
Why Build Your LinkedIn Network? LinkedIn is a business environment that offers benefits for small business owners. You can find centers of influence and connect with those people. Yo… Read More
2019-11-10 17:17
Do you need a new lead generation piece for your online business? If you are an online business owner you know that generating leads (new prospects) is a big part of the financial suc… Read More
2019-11-05 02:58
When You Are Asked Questions from Prospects Who Buy Elsewhere In my travel business, I’ve got dozens of people who don’t book from me but will send me e-mails, Facebook me… Read More
2019-10-25 11:36
Blogging Tips for Planning and Repurposing Your Content Your blog is the basis, the foundation of all your content marketing. It’s the first place to put your content. It’… Read More
2019-10-24 14:01
3 Reasons to Do a Business Retreat I’ve been an entrepreneur for more than two decades now and I’ve benefitted many times from taking a business retreat. Sometimes I do it… Read More
2019-10-20 17:28
Do you use website pop-ups? I was eating my toast this morning and it made me think about pop-ups (like a toaster, get it?) and how people feel about using website pop-ups on their si… Read More
2019-10-05 08:14
Tips for how to keep your focus You probably won’t be in business for long before someone’s actions toward you upsets you. In this video I talk about how to keep you… Read More
2019-09-01 11:25
What can you do to foster your sense of happiness along with your success? Your happiness is important because if you aren’t happy you won’t continue to lead your business well… Read More
2019-08-20 14:27
Entrepreneurs often focus on getting their logo, website, and social media presence set up or leveraged. How to get more customers is not top of mind. There are 4 things ways to qualify your… Read More
2019-07-29 14:05
Should You Care About LinkedIn’s Social Selling Index? If you have a profile on LinkedIn, you’ve been rated by them. Based on your activities on LinkedIn you’ve been… Read More
2019-07-09 15:13
In this article I’m going to both promote and teach you how to do affiliate marketing using a product that will be useful to many people. Whether you have tried affiliate market… Read More
2019-07-05 15:15
How long have you been in your business? For me, it’s a pretty long time. I’ve been in the online entrepreneurship world for almost 17 years, and I owned my first business, a bri… Read More
2019-06-24 15:28
Increase Your Website Traffic In The Next 90 Days When I consult with a business owner about their website, I take a look at the last time it was updated with fresh content. Back in 2… Read More
2019-06-11 11:38
Business Changes Test Your Leadership Skills Hannah Lintel has been an entrepreneur for 12 years. She freely admits that every other year or so she gets antsy. It’s her view (an… Read More
2019-05-29 14:43
Jumping to the top to sell high end offers Unless you’ve been living under a rock somewhere you’ve heard of funnels, but let’s instead talk about how to sell high en… Read More
2019-04-22 15:50
Avoid these Business Card Mistakes (see video) When you are designing your business card you’ve got a small piece of real estate (white space) to use. So it makes sense to get t… Read More
2019-04-15 15:10
Setting Up Checklists Can Increase Your Sales This is about how checklists for business can help you run more effectively, simplify delegating to team members, and keep you as the lea… Read More
2019-04-11 15:32
Do you feel clumsy at networking events? This is all about how to be an expert networker. Even if You don’t like big networking event You feel clumsy or shy at networking events… Read More
2019-04-03 19:09
Need ideas for creating new content? One of the questions I get asked frequently is “how do I get good ideas for creating content?” You may have heard some of these conten… Read More
2019-03-19 15:00
What did you do when Facebook and Instagram Crashed? When social media dies, as it did when Facebook and Instagram both crashed at the same time, you probably felt a little panicked… Read More
2019-03-11 08:27
Finding New Customers Online If you’re like me, you’ve invested time, effort, and money using social media to build your visibility and name awareness, and to find new cus… Read More
2019-02-11 16:48
You Can’t Dwell in Free and Create Abundance One of your jobs as a business owner is to create abundance in your business and your life. After all, why else would you be in busi… Read More
2019-01-21 15:37
Have you confused social proof with selling? I’ve worked with many small business owners who need help with the basics about website design for small business. Often the busines… Read More
2019-01-14 16:27
Fear Has a Bigger Bite Than You Realize How we recognize and deal with fear is probably the most critical skill entrepreneurs can have. Being able to recognize fear and consciously ta… Read More
2019-01-07 17:57
How to tell if you have all the clarity you need Tips for getting clarity may not sound like useful life hacks for entrepreneurs to you. But I’ll guarantee you that where you ar… Read More
2019-01-01 14:35
Looking for radioactive snow takes courage Sometimes I’m so inspired by stories of people who show extreme examples of clarity and courage. I never knew that 40 years ago tiny p… Read More
2018-12-22 00:27
How Affiliate Marketing Works (in theory) I always recommend to my clients using the 3-legged stool approach to earning income, and sometimes making money from affiliate marketing is… Read More
2018-12-17 15:51
How Can You Get More Views on Your YouTube Channel? You’ve probably been hearing how important it is to use YouTube and post your videos there, but the secret is to get more vie… Read More
2018-12-12 15:21
How Much Time and Money Are You Spending for Social Media Marketing? In the past week or so I’ve had about a dozen people in the online world want to talk about the increasing a… Read More
2018-11-18 15:56
Do The Massive Changes Online Mean It’s Time To Give Up? It’s no secret that the world of online entrepreneurs has even well-known business owners secretly thinking whethe… Read More
2018-11-06 15:48
To Be Consistently Successful, Seek Out Community An email from Peter Diamandis talks about the the surprising affect of community for entrepreneurs. Diamandis, who is the founde… Read More
2018-10-20 19:48
How Email Marketing Can Help This Empty Ice Cream Shop I think about email marketing and how it can help specific businesses almost every day. Are you familiar with Hershey’s ic… Read More
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