Heather R Morgan is a former economist and the CEO of SalesFolk. SalesFolk has helped more than 600 B2B companies scale their outbound sales efforts and multiply their appointments with qualified leads through leveraging persuasive copywriting, data science, and game theory. Heather also has columns with Inc. Magazine and Forbes and has also had her work featured on NBC, Entrepreneur, Harvard Business Review, and many more.

What you’ll learn:

• The difference between mediocre sales emails and the kind that get 46% positive response rates.
• Actionable tips to write irresistible sales prospecting emails that outperform your competition.
• Live teardowns of real sales emails with advice on how to fix them.
• Simple but proven tips to help you optimize your email campaigns to at least double your sales pipeline.

The webinar was moderated by Nivas Ravichandran (Product Marketing, Freshsales).

This webinar was brought to you by Freshsales CRM. Freshsales is a sales CRM built to help you stop juggling multiple tools. It’s ideal for small businesses and refreshing for enterprises.