Retail ready Packaging, also known as shelf ready packaging, is the term used to describe an outer transit carton that doubles up as on display, point of sale container.
This type of packaging is becoming the norm for most products now due to the multiple benefits it gives to the manufacturers, retailers and consumers. It’s a Win Win Win packaging solution which:
- Helps to reduce packaging and shipping costs for the manufacturer as its is a streamlined as possible without requiring extra protective packaging to ship to retailers
- Helps retailers reduce time in stocking and refilling shelfs with the products and leaves them with less packaging to dispose of after use
- Helps consumers identify and find exactly what they are looking for, be it a specific brand or type of product quickly and easily due to the extra branding and product messages on the retail ready packaging
They are also a great use of marketing space and attracting new customers to your product by creating eye catching designs and using clear & concise messages on this extra packaging space, allows you to increase the number of customers that see and notice your product and can attract new target markets through no extra costs.
If you think that your current packaging could do with being reviewed, please contact our packaging specialists at [email protected] or 0151 486 4800 who will be happy to help
