Digital transformation has brought customer revolution. Now customers don’t go just for price, in fact it’s all about how they are entertained, how soon their queries are resolved. In a survey by PwC Digital IQ, 25% of businesses expect their digital enterprise investments to result in forming a better customer experience. So, work to deliver great customer experience as it will be the leading brand differentiator while making a buying decision, leaving behind parameters, like product and price.
To be competitive, you need to go above and beyond expectations and deliver a great experience.
But, how?
This is possible by integrating Business Automation Solution in your organization, capable of streamlining different work operations. It constitutes ERP and CRM software for managing enterprise resources and customers relationship.
Microsoft Dynamics CRM can help you improve the experience you provide to your customers. It encompasses all activities, strategies and technologies to manage interactions with current and potential customers. It helps businesses building relationship with customers that, in turn, creates loyalty and customer retention.
Gone are the days when customers have to wait over phone to raise queries. CRM software constitutes customer service management Module with varied features to increase productivity and building a more personalized connection with customers.
Now, you can contact businesses round-the-clock to raise query. Also, there is facility to have live chat with them through website and mobile apps. There’re several benefits of customer service management module, including:
Better internal communication: The sharing of customer information within different departments avoid miscommunication and builds better communication within organization. This in turn improves company’s profitability and provides better service to customers.
1. Optimize marketing: Having customers’ record helps in determining their needs and behavior, thereby allowing you to identify the correct time to market your product to them. You can also analyze the most profitable customer groups, and target them at the right time. Optimize your marketing resources efficiently and save your precious time.
2. Increased customer revenues: With customer service module, business revenue can be augmented to a great extent. Having record of customer data can help you popularize marketing campaigns in a more effective way and thus, effectively increase your customer revenue.
3. Social Engagement: You can also keep in touch with customers through Facebook, Twitter, Instagram, or LinkedIn to build personalized relationship with them. For example if a customer is upset and has a bad experience, you can turn it into a good one there in your Facebook post. In this way, you can win that customer back as well as others who’re paying attention to the post.
4. Knowledge Management: It enables customers to access FAQ or troubleshooting articles in different languages to resolve their queries.
5. Customer Retention: The ultimate goal of customer service management is to help customers and retain business. With this module, it is easy to offer support to customers.
Wrapping up
Offer a great customer experience to build customer loyalty and reach pinnacle of success. Integrate the best business automation solution in your organization today!
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