While talking about sales leads, what do you most focus on: quality or quantity? If your proclamation attracts the latter, then you are among the majority of managers sharing the same belief. And there’s nothing wrong in it! After all every business aims to have more revenue. Though, most of the times this approach results in nurturing a hefty amount of unqualified leads.

A significant drop in lead conversion results in question bombardment. The manager blames the sales and marketing teams and demands answers. The marketing blames sales for not closing the delivered leads, whereas the other complains of passing unqualified leads in the first place. Unfortunately, both are wrong.

Companies fail to maintain a decent conversion rate due to adoption of manual or poor technology that is unable to differentiate high quality leads from the poor ones. Therefore, the demand of today’s fast changing world is to incorporate new-age Microsoft dynamics CRM eLite BAM (Business Automation Manager) system that can track activities providing all the data of prospects at a central location.

How CRM software helps in business growth

Generating leads has never been a problem, however it is vital to have quality leads. Human mental capacity is limited by time and problem-solving abilities. However, best online CRM software can gather information through diverse sources, follows social media activities of relevant prospects, and analyzes data to identify quality leads for your business.

Tracking Customers Social Activities

Digital technology has opened different avenues such as social media, emails, instant messages, news feed, and many more for Lead Generation. Best online CRM software consists of diverse modules, capable of tracking prospects on almost every platform they are active on and uncover their behavior to know whether they will eventually turn into an opportunity or not.

Lead Generation through different Channels like Email Marketing

There are different ways to target leads, like advertisement, email marketing, etc. Of all, email marketing is a popular lead generation strategy because of the remarkable ROI it offers. This effective quality lead generation method consists of all-encompassing features, including:

• Schedule Multiple Emails: You can schedule your newsletters and other marketing emails in different batches to target countless leads with minimum efforts.
• Delivery Time Customization: Not all clients/leads have same geographic locations. Therefore, schedule emails according to different time zones.
• Prevent Being “Spammed”: It constitutes a feature that will enable your emails go directly to the inbox rather than the junk folder or the spam folder.

Email automation is simple and easy to understand, that’s why it is widely incorporated by almost every competitive business today.

CRM software for corporations consists of exceptional features that can boost the average lead generation rate greatly. eLite BAM is one such platform, aiding marketing and sales team by providing information at a central location. Built with Microsoft Dynamics 365, it is the need of every business aiming to make an unparalleled position in this competitive world.

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