Failed link building campaigns – lessons learned

When it comes to link building campaigns, it is almost impossible to accurately predict how well your content will perform online. Sometimes you think your content is ok yet it turns out to be a hit. On the other hand, sometimes you expect your Campaign to be a huge success yet it only garners lackluster results.

Since it is impossible to control your audience, there are things you can do to help your content’s chances of success. Below are some factors that can help you create high performing content.

Tips for better link building campaigns:

• Avoid sharing too much data

Keep this in mind: there is such a thing as too much data! Moreover, sharing too much data can cause your audience to lose focus of your content and make it less cohesive and understandable. So what should you do? You should only use data that it interesting and insightful.

• Be careful when using recycled content

Sometimes certain content works well for others but might not perform well for you. This is why you always need to add a new spin on the data or content you want to publish. You can do that by adding infographics, new statistics and different examples. Furthermore, avoid using data that got too much coverage already.

• Don’t hesitate to add video to your links

It can be difficult to create successful link building campaigns without using videos. However, adding a video is not enough to guarantee a campaign’s success. You also need add proper attributions to your videos to attract backlinks.

See Also: How to Choose the Best PR Agency for Your Business

• Be ware of politics

There are hundreds of news sites out there delivering world news and political pieces. This is why it is important that you think twice about publishing any political ideas or opinions. Although they evoke emotions and reactions and can get a lot of attention, they might negatively affect your brand’s image and reputation.

•  Avoid constantly using hyperlocal content

Sometimes creating hyperlocal content can be great for your business. However, that is not always the case. So try mixing things up and going for content that targets a wider group of audience for more awareness and exposure.

• Use more than one visual asset

If you want to use different publishers for your link building campaign, don’t limit yourself to one visual asset. Instead, go for different visual assets and make sure that at least one is simple and static. This will allow those publishers who cannot handle more complex images, such as gifs, to accept your content more easily.

See Also: 5 Wrong Reasons for Starting A New Business 

• Watch out for new content formats & tools

The last thing you want is to create content that is pretty but useless. This is why you need to avoid using new shiny tools and content formats to spice up your content without adding any real value to it.

• Make sure your topics are not super niche

The more your topics are drilled down to a certain audience, the smaller your potential audience becomes. This is why it is essential that you ask the following questions before writing any content:

1. Is there a lot of related content published online?
2. If there is, is it getting a lot of engagement?
3. Are people interested in this topic?
4. Are there any online communities dedicated to covering this topic?
5. Can you find publishers interested in publishing this topic?

Are you trying to create effective link building campaigns? What do you do to ensure their success? Don’t hesitate to share with us your tips and feedback in the comment section below. 

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