5 startup sales mistakes you must avoid

For the majority of startups, sales are almost always the number one priority on their minds. Moreover, most startups use early sales to get a better understanding of their chances of survival and growth. But what are the Sales Mistakes startups should avoid? And what can you do to avoid making these deadly mistakes?

Read more below to find out.

Startup sales mistakes entrepreneurs must avoid:

• Neglecting to prospect for sales

One of the main reasons why startups fail is that they neglect to go out there and prospect for sales. However, prospecting for sales is by far the most vital stage in the sales process. Failure to do this or putting it off will cause you stress, frustrations and might eventually lead you to fail.

• Sticking to the pitch too tightly

Yes, your sales pitch is very important. However, failing to adjust it or tailor it to your potential clients is a bad idea. It can be the best pitch ever created and still need some tweaking if it is not delivering the vital buying signals you need. You need to make your business and products look favorable. Sticking to your script too tightly can have the opposite effect.

See Also: 15 Essential Startup Tips to Avoid Failure

• Failing to be a good listener

Whether it is a sales discussion, a casual conversation at a business event or a conversation with your partners or peers, you need to always listen carefully to what is being said to you. Moreover, you should avoid interrupting, nod often to show that you are listening and prepare yourself to answer any questions. Do not dive into your sales pitch directly.

• Being afraid to mention price

Sometimes, you will need to build value about your product before mentioning its price. However, this does not always work. Why? Because your potential client might be too busy wondering if he can afford your product instead of focusing on what solution it provides. So don’t be afraid to mention the price or the price range early on and then explain why your product is worth it.

See Also: How to Write the Ultimate Business Plan for Your Startup

• Not knowing how to close the deal

This sales mistake can be solved with timing and communication. You should know not to try and close the deal too soon or wait too long to do it. Moreover, you should make it a point to build a relationship with the customer before delivering the sales pitch. Don’t think of the interaction as a one-off transaction. Instead, go for an ongoing relationship that will benefit you and your customers.

What other sales mistakes have you seen entrepreneurs and sales people commit? Don’t hesitate to share them with us in the comment section below. 

The post How to Avoid These Deadly Startup Sales Mistakes appeared first on The Global Now.