As a blogger, building a long Email list is a blessing and a goal most has set for themselves. There’s just no point for some to continue writing extensive posts if there’s no one to read them and share them. However, it’s completely wrong to think that by gaining subscribers in your email list the job is done.

No, dear friends, an email list is more complex and takes much more effort than it may seem. The math here is clear. The users hit subscribe and with that they give you a permission to Send them Emails meaning that they actually want to hear from you. They want to be a part of the team and connect with you. That’s where you step in. You have to continue on putting the bricks of your relationship.

But how? What can I possibly do with an email list? Most bloggers and site owners are bugged by these questions. So I tell you the answer. Quite a lot. You just need a tour guide to point everything out. Ta da. You have me for today so let’s get this tour started.

Notify people of new content

Maybe the biggest thing you can do with your email list is depicted in this point. Notifications. You can use your email list to send out updates to your subscribers about new content on your blog or site. After all that’s why they hit the ‘subscribe’ button in the first place. Few of them have the time and habit to regularly visit your blog and check out new posts. They expect you to act as their newspaper delivery guy and throw the newspaper at their porch whenever there’s anything new they should read about. It’s nice to know that you have people to notify so use your email list for that.

For example, if you blog about books, you can send out an email to the members of your email list when you’ve written a new post about the recent book releases for the month or the changes in the bestsellers’ lists or something like that. That way the both sides are satisfied. The subscribers get their news and you get your new content promoted. High five for the email list!

Connect with your target audience

Your email list is made up of highly devoted users to you and to your content. They’ve volunteered to receive your emails because they’re interested in what you write so understandably they’re seeking to establish a relationship with you. Through the email list it’s easier to base and nurture that connection.

You just have to reach out to them and offer your sincere intentions. Let’s say that you write a fashion blog and your latest posts are on accessories. By observing who is a part of your email list you’ll find out which your target audience is. That way you’ll lead the conversation to please them. Instead of saying too formal stuff like ‘ladies and gentlemen’ or ‘I would like…’ or ‘I would be grateful…’ in your emails, you’ll say ‘Hey, guys. I’ve got a load of new stuff to show you’ or ‘Even Taylor Swift would be jealous of this collection.’ I think you get the email list’s assistance here.

Another aspect of it is that the email list is in fact a free market research allowing you to uncover what the subscribers really need, how to solve their problems and where to aim your future posts at.

Increase conversion rates

With the help of your email list you can also increase the conversion rate. What am I talking about? Well, conversion rates are in fact the percentage of people that receive your email and then take the action that’s stated in it. It’s directly connected with your marketing strategy as they may decide to buy your product or service and that way bring you profit. I know it’s awesome. And even more awesome is the email list’s role in this. With it you can track the conversion rates and make them grow.

You see, it’s all in the option to send regular emails to your subscribers, that the list provides. Keep reminding them of why they need you, what they get from the subscription and show them that they matter to your whole online experience and you’ll have hundreds of reasons to thank your email list for.

Present yourself as an expert

It’s not a secret that people who send out emails regularly to their subscribers are branded by the society as experts. And that would be hard to maintain without your email list to openly show you the people you have to send emails to. By providing updates, advice and other types of messages to your so-called fans over and over again, they begin to look at you as someone who delivers trusted and high-profile content. Yes. They put their trust in you and we all know that trust is the base of every great relationship.

That’s how all members of your email list will consult you or ask you whenever they need something making you the expert in your area of expertise.

To illustrate, as a blogger on healthy lifestyle topics, you’ll receive requests on tips for healthy food or running advice or sport after you send your emails to the whole list. The minute they turn to you, you know that you’ve become an expert and all of that with the help of one magical list of emails.

Article From: rabbut.com