Digital Wall Painting (DWP) – A Revolutionary Advertising Media
In this 21st Century, as the world is moving towards digitalization, India is also not left behind in this new era of the Digital World. With campaigns like Digital India, Make in India, etc, India’s biggest democracy is all set to take a giant leap, hence taking this idea as a vision, Can Image Media Tech, is all set to revolutionize the digital advertising experience with their latest invention of Digital Wall Painting (DWP) Media.
This digital revolution has brought a massive change in consumer behaviour. Only the companies who are capable of reaching their customers in every corner of the world are succeeding. Companies now a days are using various forms of Advertising, be it print media like newspapers & magazines, social media, traditional media like wall paintings, billboards, bus stand banners, shutter paintings, etc. While every media type has its advantage over the other media type, the traditional media is still considered to be evergreen. Traditional media is a very successful type of advertising even today, as it has a better reach in the rural market where other media can’t reach effectively.
After 8 years of research, finally in the year 2013, Can Image Media Tech invented this new technology of Digital Wall Painting (DWP) hence capturing all forms of traditional advertising, outdoor and Indoor Branding, etc. This patented application on wall doesn’t require skilled labour; with just one day formal training any one can start working with this product. Since this product is digitally printed so there is no chances for errors like spelling mistake, Color differences, non – uniform images, etc.
This exciting media is manufactured and patented in India and 12 other countries. It is a powerful tool for advertisement because it has crossed the barrier of applications on challenging surfaces and areas. Especially in comparison to the current set of media like manual wall painting, vinyl, and hoardings. What makes it even more exciting is that this product is PVC free, Eco Friendly, UV and rain resistant.
India has the biggest market for outdoor advertising in rural areas. The biggest advantage with Digital Wall Painting (DWP) is that it can be applied on any Even or Uneven surface, as it is flexible and very easy to apply on all the surfaces likes walls, glass, wood, containers, shutters, etc. This is a cost effective solution and is gaining a lot of popularity.
Today our Digital Wall Painting (DWP) is already been massively used for advertising especially in rural India and we are proud to cater some of the biggest clients in the industry including Patanjali, HUL, ITC, Colors, Swach Bharat, Finolex, Kingfisher, etc.
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