Below are a few of the vital aspects of a UX and their effect in raising the overall UX.
- Usability of the website
- Appearance/Aesthetics of your website
- Customer Service
- Produce a brand consistency
The efficacy of a website or an app is really the mains. The user arrives to a website with a goal, you need to understand that function and build it into a way in which the goal is fulfilled.
Take for example Food ordering site like Zomato. Someone visits Zomato either to find out about, assess review, of various food outlets throughout the town or to order delicacies out of the favorite food chains of the town. Here, the main objective or usability of this implements in its ability to let users order food through them, smoothly.
As they say, the first impression is the last impression and we can not deny it in case of your website also. As soon as an individual visits your website he notices the layout, look and feel of the same. Aesthetics done right will make your website look appealing, enjoyable, memorable and effective at least for some time if not for a life. Look at focusing on the Being A Star In Your Industry Is A Matter Of Web Design Palm Beach design of your website and brace yourself to reap the positive results in form of reduced bounce rate, improved typical time spent on the website per session and more.
Customer support however is not directly related to a website, but nevertheless has a huge impact on the user experience. You don't need your customers to be angry about something like longterm. Make sure your customer service is always up and effective resolving users' queries and doubts quickly and in the most subtle manner possible. Happy customers are the best clients and the loyal ones too.
Ensure that your Brand is familiar. Whether the user comes through mobile, PC, laptop or physical store, your brand needs to be easily differentiable and easy to recall.
The information which you share throughout your website has to be useful, desired, useable, findable, easily accessible and credible.
The aforementioned points help you understand the elements that affect UX of a website. Following are a few points or suggestions through which you'll be able to understand your customers in a better way. So read on.
1. Indulge in deep user search
Building great user experience begins with understanding your users. You can do that by conducting user research, demanding feedbackand surveys etc.. Include all possible queries related to the service in the form or questionnaire. The replies can act as building blocks of making a website which enhances consumer experience.
2. Track the user clicks
Keep a tab on which section or button the users have a tendency to click when they see your website. This will help you determine the easiest navigation of your website. Navigation should be easy enough to let the user attain his objective of visiting your website.
3. Build focus groups
Focus groups are a team of 10-15 individuals who particularly focuses on users' experience, beliefs, desiresand attitudes, and responses. They are an important part of market research. The majority of the app development businesses deploy focus groups to help and identify programs target audiences' preferences and taste.
4. Web analytics
Web analytics identifies the collection, reporting and deep investigation of the website data.
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