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matthew-fenton.com/blog
That Branding Thing is the blog of brand strategy expert Matthew Fenton. It focuses on matters of positioning, strategy and execution, with a focus on helping underdog brands to win.
On The Practice Of Active Positivity
2017-02-16 21:43
It’s easy to sit on the sidelines, lobbing grenades at those who have done the work and put something out there. I’m guilty of this myself at times.  I do my best to frame t… Read More
If You Want Action, Start By Simplifying
2017-01-26 23:23
In my professional career, I have seen, with my own eyes: A binder of over 200 pages meant to explain “our brand idea.”  (“Just absorb these 30,000 words, and you&rsqu&hell…Read More
Thank You For 19 Years
2016-06-17 02:01
On June 16, 1997, I formally took the leap as a soloist, and established the company that now bears the name Three Deuce Branding. I celebrated the way I celebrate most days, by starting the… Read More

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