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matthew-fenton.com/blog
That Branding Thing is the blog of brand strategy expert Matthew Fenton. It focuses on matters of positioning, strategy and execution, with a focus on helping underdog brands to win.
Thank You For 19 Years
2016-06-17 02:01
On June 16, 1997, I formally took the leap as a soloist, and established the company that now bears the name Three Deuce Branding. I celebrated the way I celebrate most days, by starting the… Read More
There Are No Magic Potions
2016-01-28 22:27
I’m now in my 26th year in branding, marketing and strategy. I’ve yet to come across a single “silver bullet” – a tactic that works perfectly in all situations… Read More
2016-01-18 14:33
Back in 1997, I accepted a position as a Group Brand Manager for a Fortune 200 company that shall remain nameless. My start date coincided with the annual marketing planning process. Here&rs&hell…Read More

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