Today author Jack Martin discusses the inspiration for and development process behind his new book Drawn to Change: Calling for a Creative Counter-Culture.

Back in 2015, as I was about to graduate with a bachelor’s degree in Creative Media, I had a brief moment of reflection of what I had learnt in my course. Though I felt like I had learnt a great deal about the creative industry and all the tools of the trade, I felt rather uninspired creatively - not to mention confused! I felt there to be an overlooked contradiction in the entire learning process, for it was the study of creativity set in the structure of the problem-solving formula: the creative expression of the free, intuitive side of the brain was being tested and judged by the strict, analytical side of the brain.

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