2023-05-28 12:55
INSURE a TRADEMARKABLE Brand
in Six Steps
The trademarks you select and register to represent your business are among the most important decisions you’ll make when starting an online b… Read More
Blog Directory > Business Blogs > Entrepreneurs Blogs > Brandaide - Create. Build. Protect. entrepreneurs Blog >
Brandaide - Create. Build. Protect. Blog
brandaide.com
Tags:
cheryl hodgson
business
brand
podcast
trademark
family business
agency
featuring evan carmichael
brand legitimacy
alex mandossian
Access top brand professionals to create and build a breakthrough brand. Global trademark registration services.
2023-01-11 23:46
HOW TO HIRE AN INDEPENDENT
CONTRACTOR vs EMPLOYEE
by
Talmar Anderson, Boss Actions & Cheryl Hodgson, Attorney & Founder of Brandaide
Many business owners engage companies and indiv… Read More
2022-06-20 21:18
For the family business, succession planning is often as important as thoughts of an exit strategy. Many of our successful business clients use either LLCs or corporations for their business… Read More
2022-06-20 15:16
Top 5 Inbound marketing strategies you need to know
by Ashley Stryker… Read More
2022-06-07 20:23
Top 5 Inbound marketing strategies you need to know
by Ashley Stryker… Read More
2022-02-06 19:59
Online brands must create brand legitimacy and brand authenticity as part of the [tooltip_by_id tooltip_id=’32445′] process. Brand legitimacy and brand authenticity ensure your o… Read More
2021-11-11 03:33
Play Video… Read More
2021-11-10 02:14
Play Video… Read More
2021-11-10 02:09
Play Video… Read More
2021-11-09 20:43
Play Video… Read More
2021-11-09 20:43
Play Video about Tutoring Services that Changes Kids' Lives - Angeles Echols-Brown interview with the Brandaid… Read More
2021-11-09 19:28
Play Video… Read More
2021-11-09 12:00
Trademark Domain Name Like Hotels.com (Maybe Not So)
Smart?
You’ve spent thousands of dollars on the marketing and advertising of your brand, and your brand name is in a domain? Want… Read More
2021-11-08 02:17
Play Video… Read More
2021-10-27 15:24
When someone asks “How to Trademark a Name UK” there are two answers since there are two ways to trademark a name in the UK. Early in 2021, the UK withdrew from the Europea… Read More
2021-10-27 04:30
A trademark registration serves as an insurance policy for brands and businesses online and off. Do you need one for the names of your products or services? The process for obtaining a trade… Read More
2021-10-25 01:09
When someone asks How to Trademark a Name in Canada there are two answers since there are two ways to trademark a name Canada. It’s similar to filing for an international trademark in… Read More
2021-10-22 02:15
Brand development is a three-step process. Memorable brands that are built to last don’t just happen. Brand development requires planning, thought, execution, and sustaining what you&r&hell…Read More
2021-10-05 08:30
A registered trademark search is in Step 1 of the Brandaide 3 Step Trademark Registration Process, SELECT | SECURE | SUSTAIN. Before spending money on new packaging, marketing, or advertisin… Read More
2021-09-10 00:07
Why Brand Guidelines are Important
Brand guidelines are an essential part of sustaining brand protection. Creating an effective brand guide begins with establishing and adhering to proper tr… Read More
2021-04-02 13:50
Play Video… Read More
2021-04-02 12:15
Play Video… Read More
2021-04-02 12:11
Play Video… Read More
2021-04-02 12:01
Play Video… Read More
2021-02-08 19:43
The post Untitled appeared first on Brandaide Read More
2020-01-17 01:19
In this episode, Cheryl discusses:
Her professional background and her vision for the Brandaide podcast.
Branding as an often mis-understood yet omnipotent term.
How brandi… Read More
2019-12-30 08:14
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Lati… Read More
2019-04-24 13:26
The personal brand is a popular topic these days. Personal branding focuses upon an individual’s assets, strengths, skills and characteristics, and how they are perceived, and to be m… Read More
2017-01-10 00:06
January is a good time to make plans for the year ahead including reviewing your brand asset protection. When you are busy running a business, it’s easy to overlook key “bra… Read More
2016-10-16 04:01
Thank you to those of you who nominated Brandaide for Best Legal Blog. Because of your support, we are in the finals in the contest sponsored by The Expert Institute. The fina… Read More
2016-10-01 22:08
There are three doors to a registered trademark. Whether you file on your own, or hire a trademark attorney, it’s helpful to understand the procedure used to evaluate the ways to file… Read More
2016-09-17 14:33
A registered trademark serves as an insurance policy against for brands and businesses online and off. Do you need one for the names of your products or services? The process for obtaining a… Read More
2016-08-27 17:10
Breakthrough Brand. I love the verbiage. Interbrand, the global branding agency that brings us the annual list of the “50 Most Valuable Brands,” has just published its inaugural… Read More
2016-08-13 19:22
In Trademark Registration Goes Global, I discussed two routes US brand owners can take to secure international trademark registration. The first, the Madrid Protocol allows US trademark… Read More
2016-07-20 18:30
US trademark registration is not only available to U.S. trademark owners. Foreign based brands can also obtain a US trademark registration. The global economy means brands lau… Read More
2016-07-13 04:47
International trademark registration has become vitally important for online brands. And these days, what brand doesn’t exist online? Brand owners selling in the global… Read More
2016-04-25 22:12
An arbitrary trademark is highly protectable, and in this example, a great way to learn the differences between the types of mark. One of my favorite topics is teaching clients how to select… Read More
2016-04-18 22:30
Over the years, it has become necessary that each country in Latin America that legislates or have intellectual property laws, creates them in a friendly and cooperative way, because there&r&hell…Read More
2016-03-23 04:08
“The Kitchen” Knives Are Sharp–for Trademark Battle
“The Kitchen” knives are sharpened and ready for a legal duel over trademark rights. Boulder based The Kitch… Read More
2016-03-17 13:56
Trademark consent to use agreements are routinely used by trademark attorneys to secure registration of trademarks in the U.S. Trademark Office. Such agreements are also called also cal… Read More
2016-02-07 15:00
What is “Genericide”
Definition: Genericide is a term for gentrification, the historical process whereby a brand name or trademark is transformed through popular usage into… Read More
2016-02-05 10:15
Brands that are memorable and enduring don’t just happen. They take planning, thought, execution and maintenance. Brands that speak to customers&nb&hell…Read More
2006-06-07 11:16
Before spending money on new packaging, marketing and advertising for that new brand name, it’s important to perform a trademark search to see what marks are already registered . . .
T… Read More
2006-06-07 11:16
There are many businesses now who do not have a physical location at all. They're strictly an Internet business. They sell only by internet. Then the question becomes what constitutes the ac… Read More
2006-06-07 11:16
A tone of voice is not what you say, but how you say it. Do you know the tone of voice of your brand. . .
The post Do You Know Your Brand’s Tone of Voice? appeared first on Brandaide Read More
2006-06-07 11:16
Customers often consider high-priced eyeglasses that cost hundreds of dollars, that look “cool.” Warby Parker is determined have you look cool for way less and do good. . .
The… Read More
Subscribe to Brandaide - Create. Build. Protect.
Get updates delivered right to your inbox!