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How reliable are Alexa traffic rankings?

If you launched a new blog or website you are very eager to check the rank of  your website. Alexa is one of the standerd websites which ranks the websites.It gives the exact data more than other ranking websites.It also gives the number of visits and views, reach and bounce of the website.
But how alexa  gives ranking for a web page and how determines a webpage popularity.

Alexa uses the combined information provided by the "Alexa's traffic rankings are based on the usage patterns of Alexa Toolbar users and data collected from other, diverse sources over a rolling 3 month period." and reach and pageviews.(Click here)

Alexa clearly says "The traffic data is based on the set of Alexa Toolbar users" means your traffic rank is based on the "visitors who installed the alexa toolbar in their browsers".(Read Here in Some important Disclaimers)  "The traffic data are based on the set of toolbars that use Alexa data, which may not be a representative sample of the global Internet population. To the extent that our sample of users differs from the set of all Internet users, our traffic estimates may over- or under-estimate the actual traffic to any particular site."

This means if you have 10,000 visitors per day and out of them only 5000 users have alexa tool bar and others doesn't installed this tool bar.Then alexa counts the visits 5000 of alexa tool bar installed browsers only. So this leads to the higher page rank of your website.

Ex: Three sites with differant number of visits and differant page views may have the same Alexa rank if the sites visited in same number of Alexa toolbar insatlled  browsers.


There may be 3000-5000 rank differance between Blogbricks1 and Blogbricks3 eventhough differance visits is 50%.
Of course lot of other information decides the page/traffic rank of a website.But when it comes to alexa rank the most of the information collected by alexa tool bar only.
Alexa also takes the help of "Dmoz", a directory of websites and other  domain hosts to count the number of server requests done by user.

So don't get descourage when your site's alexa rank increases there may be the less visits in alexa toolbar installed browsers.


This post first appeared on BLOG BRICKS, please read the originial post: here

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How reliable are Alexa traffic rankings?

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