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Movie Review – The Angry Birds Movie
I guess no one would be too offended if I call The Angry Birds Movie a money milking attempt, because what else could it be? You have an app that took the world by storm. The app accomplished something that even Mario and Link couldn’t boast of; it achieved popularity with the elderly and the very young. What’s the next step in sensible marketing? Make a movie! Promote it with tons of roadshows and merchandising and make more money!
From this perspective, The Angry Birds Movie could be considered as successful. It positively drips with fan service, every moment of its plot pushing towards the exhilarating moments of … hurling immortal birds towards a piggy city. Never mind that most things barely make sense. Or that it’s never at all explained why some birds could go BOOM, or exert AoE devastation on impact. As a non-player/fan, I would state that the movie bored me terribly. It felt like a draggy two-hour intro to the game. And no, it did not tempt me into downloading the game. On the contrary, it actually pushed me away. I had more than my fill of flightless magical birds and conniving pigs from watching it.
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