Originally meant as a comment on the post Back to the Blog by Dan Cohen.

Over the years (quite some years ago) I ran a handful of “back2blog” challenges, to try and get people writing on their blogs again. They worked, but once the Challenge was over, we all folded back into Facebook.

I’ve been writing more on my blog these last six months or so. One thing that helped me was to try and go back to the early days of pre-social-media Blogging, when I’d write much shorter pieces than the essay-like ones. I realised that one of the things that made me write things that could very well have been blog posts on facebook rather than on my blog was that I had come to see blog posts as “articles”, complete with a proper title, appropriate categories and tags, and to make it worse, as I’m bilingual, a short summary of what I was writing in my “other language”.

To do that, I started posting things as “asides” — a post type WordPress provides with for somewhat lesser content. I also decided that my 45-minute commute on the train was more than enough time to crank out a quick post, and when I’m not travelling with colleagues, I really make an effort to write stuff.

I really believe that unless Facebook et al backpedal in making their platforms less addictive (cf. Clay Shirky’s segment in this OTM episode) we are definitely going to see people falling back on their blogs.

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